Director of Regional Product Marketing, Pinterest
More information about location
1-2 days a week in office
Visual bookmarking tool for saving & discovering creative ideas
Be an early applicant
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Be an early applicant
More information about location
1-2 days a week in office
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 13+ years of product marketing or regional go-to-market experience
- An industry expert with deep technical knowledge of the advertising tech landscape and industry trends
- Experience working in a fast-paced technology company. You can adjust on the fly and keep pace with the speed of a growing team
- A collaborative working style. You’re a natural connector and communicator who is able to work with different teams from engineering to marketing, from legal to design
- Excellent communication and storytelling skills. You can turn insights into a clear and convincing product narrative that inspires
- An experienced people leader with a track record of building best-in-class teams, who can manage concurrent work streams, and hold your team and others accountable for meeting goals
- Experience working on advertising tech products supporting lower-funnel and shopping goals
- Understanding of the European digital marketing space is a plus
- A passion for Pinterest and building advertising solutions that inspire!
- A willingness to travel
What the job involves
- As the Director, Regional Product Marketing, you will oversee a team of talented product marketers responsible for growing adoption and revenue of Pinterest’s advertising products in international markets
- You will partner closely with leadership across sales, product marketing, marketing and operations teams to drive regional go-to-market plan development and execution. You’ll also represent the voice of global sales and influence our product roadmap by surfacing key insights from the regions
- Lead a global team of talented regional product marketing managers responsible for driving product adoption and revenue growth in international markets, by developing localized strategies across our full advertising portfolio
- Serve as a thought leader and trusted partner to regional leadership. Deeply understand target advertiser segments by region to refine GTM tactics
- Foster deep market comprehension across Regional PMM, enabling the team to identify opportunities for revenue growth and influence monetization teams
- Drive cross-functional alignment across regional teams in support of improving go-to-market processes, communications and execution
- Oversee development of market narratives, adapting product positioning to ensure we are able to crisply articulate our differentiated value proposition in each region
Salary benchmarks
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist
Insights
Company
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
People progressing
Joined as Marketing Lead, promoted to Head of Growth Ops for English-speaking markets after 3 years. They've have since been promoted to Global Head of Editorial, a position they started in 2022.
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