There's considerable market opportunity, with the solar installation industry expected to grow significantly over the next decade, and Aurora Solar is enabling these installations. Aurora wisely offers products that contribute all along the supply chain of solar developments; such as solar sales, engineering design, and automated operations. It has also delivered AI-enabled solutions aimed at streamlining residential solar lead generation, project design, and sales processes.

Aurora Solar has seen significant investment that has allowed it to operate at the front of the sector as it develops, and in 2022 reached the milestone of generating its 10 millionth solar roof design. It has been working to develop new partnerships and integrations, such as with Dividend, Mosaic, and Sungage Financial, to further advance its goal of accelerating solar adoption. In 2024 it was reported that Chinese company Norinco International intended to buy a majority share in Aurora after the latter began developing projects in Bosnia. Regardless of whether the deal occurs, the attention indicates a company well-equipped to facilitate a solar future.