Creative Lead, Instacart

• Bachelor’s degree
• 10+ years of job experience with 3+ years of creative leadership experience in performance marketing
• Strong leadership skills with a proven track record of inspiring creative teams and delivering results-oriented content
• Deep understanding of both online and offline marketing channels and their creative best practices
• Proficient in harnessing AI tools for content generation, performance analysis, and workflow optimization
• Analytical mindset with experience in data-informed creative strategy
• Exceptional project management skills, adept at juggling multiple priorities in a dynamic environment
• Superior communication skills focused on empathy, transparency, and audience adaptability

Desirable

• We are excited to welcome a Creative Lead, Direct & Growth Marketing to Instacart’s award-winning in-house creative team
• You'll be instrumental in crafting high-performance creative initiatives that propel Instacart’s growth
• Reporting to the Executive Creative Director, you’ll lead efforts in developing performance marketing and direct-to-consumer creative strategies and executions that resonate with Instacart’s mission and values
• Your creative work will touch millions, enhancing the way families engage with their food, and embodying our commitment to serving generously, solving creatively, and going far together
• You’ll help to build out and lead a best-in-class direct & growth marketing creative team that currently consists of copywriters and designers
• This team is pivotal, driving campaigns that connect with diverse audiences and pushing the boundaries of creativity across platforms
• Team Leadership: Inspire and lead a creative team, cultivating a culture of collaboration and high performance
• Creative Operating Model: Establish scalable processes for creating, testing, and optimizing performance marketing assets
• Creative Strategy: Formulate and execute data-driven creative strategies that align with brand values and drive growth
• Creative Briefing: Oversee the briefing process to ensure alignment with campaign objectives and brand messaging
• Creative Execution: Lead and develop performance-focused creative across various media, ensuring resonance with target audiences
• Performance Measurement: Partner with analytics teams to define KPIs and assess creative impact
• Cross-Functional Collaboration: Work with Brand Marketing, Integrated Communications, and Lifecycle teams for cohesive customer journey strategies
• Brand Consistency: Ensure brand integrity while adapting creative content for various channels and audiences
• Innovation & Trends: Integrate cutting-edge platforms and storytelling techniques to enhance creative outputs. A deep understanding and curiosity for generative AI creative optimizations is a must

• Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
• Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
• Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
• Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
• Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
• Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
• Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
• Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
• Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.

Total funding: $2.9bn

Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.