Marketing Data Analyst, Leadtech
Online Project Development
Open for applications
Online Project Development
501-1000 employees
Open for applications
501-1000 employees
Company mission
To bring forward new business ideas and empower employees to achieve their goals in the online business world.
Role
Who you are
- Bachelor degree in STEM field or similar
- Experience working as Analyst of at least 3 years
- Strong knowledge of app attribution tools commonly used in the mobile advertising industry
- Strong knowledge of machine learning and statistics techniques
- Strong communication skills and the ability to translate technical findings into clear business recommendations
- In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms
- Experience working with data visualization tools
- Experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase, Meta etc
- Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams
- Proactive attitude and results-oriented
- Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
What the job involves
- Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends
- Preparation of analytical reports and dashboards (including visualization) for the marketing team
- Creation of Google Sheets scripts to connect data from different reports and Google Sheets
- High experience and skill level in Microsoft Excel / Google Sheets
- Analysis of product & marketing metrics correlation and identification of their drivers
- Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights
- Develop the SKAN measurement approach for Google, Meta and Tiktok
- Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals
- Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations
- Analyze performance impact of any product and marketing strategy changes
- Cooperate with Marketing and Product teams to actively increase project profitability
- Collaborate with the BI department to create and maintain data visualization dashboards
Our take
Designing and adopting digital services can be inaccessibly expensive and complex for many businesses. Leadtech solves this problem by providing companies with innovative digital solutions.
Leadtech is well served by the diversity of its solutions, which has enabled it to build an impressive customer base. Its suite of tools covers everything from UX design to SEO, content to backend. This ensures that Leadtech has broad appeal to businesses looking for all-in-one digital solutions.
Leadtech has expanded considerably in recent years, now boasting an international team of over 250 people. Growing its talent will be an essential element of the company's continued success in the coming years, as will its commitment to innovation.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
14% employee growth in 12 months
Company
Company benefits
- Flexible timetable
- Barceloneta district, close to the beach
- Happy Fridays and team events
- Tickets Restaurant
- Fresh fruit and coffee
- Game room and terrace
Company HQ
La Barceloneta, Barcelona, Spain
Leadership
Germán Castillo
(CEO)Previously founded Grupo Germinet and advertising platform Solimba Aplicaciones.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 37 more jobs at Leadtech