Senior CRM Manager, HeliosX
12-Month FTC
1+ day a week in office
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
Be an early applicant
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
101-200 employees
Be an early applicant
1+ day a week in office
101-200 employees
Company mission
Making healthcare more accessible. 🚀
Role
Who you are
- Proven background in senior direct-to-customer CRM roles or as a contractor within a subscription model
- Proficient in Braze for CRM management
- Skilled in delivering automated CRM lifecycle initiatives from strategy to execution and analysis
- Utilises BI tools to derive actionable insights and drive decisions
- Experienced in managing large teams effectively
- Data-driven decision maker
- Commercially savvy
- Analytical and highly proficient in Excel
What the job involves
- The Senior CRM Manager role is a 12-month maternity cover position responsible for overseeing all CRM initiatives and KPIs for a segment of our portfolio at HeliosX. This position is crucial for our continued success with our recent rapid growth and international expansion!
- In this role, you will continuously revisit and refine our CRM strategy, ensuring it aligns with HeliosX's objectives through a data-driven and customer-centric approach. You'll work collaboratively with diverse teams including Product, Creative, Brand, Clinical, and Analytics to enhance our multichannel CRM programs and drive impactful results
- A significant part of your role will be launching a new CRM program to support our upcoming mobile app launch, leveraging available data and segmentation to understand our customers better and uncover new opportunities
- Regularly update the CRM strategy to align with company objectives using a data-driven and customer-focused approach
- Partner with Product, Creative, Brand, Clinical, and Analytics teams to enhance our multichannel CRM programs
- Manage and coordinate a schedule of both triggered and non-triggered educational campaigns
- Develop new promotional plans for each key eCommerce season
- Review and enhance existing processes to improve engagement, effectiveness, and efficiency
- Oversee customer journeys using the HeliosX CRM tool (Braze), including email, SMS, push notifications, and in-app messages
- Plan, implement, and report on major CRM initiatives
- Optimise and maintain our suite of transactional communications
- Lead the launch of a new CRM program to support our new mobile app launch
- Use data and segmentation to understand customers better and identify growth opportunities
- Work with Analytics and Engineering to access and utilise data for personalisation and upselling
- Implement a test-and-learn approach to refine campaigns, prioritizing impactful tests over volume
- Manage strategies for NPS, surveys, and reviews to enhance customer satisfaction
- Stay updated on industry trends and best practices, and support team upskilling
Salary benchmarks
Our take
Many industries have developed in order to provide clients with an excellent experience and rapid delivery, but the healthcare sector remained a slow and cumbersome experience. The company was founded in order to solve this problem and improve the efficiency of the healthcare sector through technology.
HeliosX Group aims to improve the quality, accessibility and affordability of healthcare across the UK, US and Europe. The group is mainly interested in the medical, dermatology, and nutritional supplement sectors. The group was founded in 2013 and it includes 4 companies: Dermatica (personalised skincare brand), MedExpress & ZipHealth (online medical consultations & pharmacy) and their men's health brand, RocketRx.
HeliosX Group helped patients across the UK and internationally. The company's main priority is to continue growing, both geographically and in terms of our product offering, to ensure we can continue making healthcare accessible to as many people as possible.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
66% female employees
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (4.4)
Company
Employee endorsements
Team energy
"Empathic and energetic team is what makes you feel good when you go to work Monday morning. Imagine how important it is if you work remotely! And I..."
Company benefits
- Equity for Everyone
- Monthly Socials
- Health Insurance
- Gym discount
- Learning and training
- Flexible working
Company values
- 🥇 Putting Customers First
- 🫶 Build Team Excellence
- ⌛ Today Not Tomorrow
- 🧠 Thinking Differently
- 🎬 Act Like an Owner
- 🎯 Keep it Simple
- 💸 Do More With Less
- 🗣️ Communicate Candidly
Company HQ
London, UK
Leadership
Dwayne D'Souza
(Founder & Chairman of the Board)After graduating from the University of Cambridge and gaining experience as a Software Engineer and later in Algorithmic Trading, Dwayne founded HeliosX in 2013.
Stuart Peak
(CEO)Share this job
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