Senior Product Marketing Manager, Earnin
$162-198k
+ Equity
2+ days a week in office (Palo Alto, US)
Paycheck advance service for employees
Open for applications
Paycheck advance service for employees
201-500 employees
Open for applications
$162-198k
+ Equity
2+ days a week in office (Palo Alto, US)
201-500 employees
Company mission
Earnin’s mission is to build a financial system that works for people.
Role
Who you are
- The ideal candidate is a highly inquisitive, organized, technically inclined, forward-thinking individual with a proven record in creating and driving clear, relevant and interesting messaging and go-to-market programs with impactful results
- We are seeking people who are driven by collaborative and creative thinking and who are passionate about developing simple and innovative products that customers love
- A team player with a passion for Earnin’s mission of reimagining the way money moves to empower every person's potential
- 7+ years of Product Marketing experience and have led feature and large scale new product launches in tech or other related fields
- Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research
- Proven track record to think and act strategically while advising a point of view with detailed discovery and insightful analysis of relevant data
- Ability to distill complex issues down to a simple story and communicate effectively to different audiences (executive, technical, and marketing)
- Ability to identify, evaluate, and build a market around new concepts and ideas
- Have strong product instincts and technical curiosity that delivers clear positioning and messaging
- Have exceptional written, communication, and speaking skills
- Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams
- Prior Fintech experience preferred. Bonus points if coming from card or banking verticals
What the job involves
- We are looking for an experienced fintech Senior Product Marketing to join our growing team and have ownership over the commercial success of one of our company’s biggest product bets
- This role will be responsible for defining the user journeys, developing marketing strategies and seeing them through to execution, and prioritizing work across teams
- Develop product value proposition narratives and go-to-market strategies for a range of new financial tech products
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations
- Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services
- Act as a critical link to marketing, growth, PR, channel, and other functional teams for marketing launches and a consistent consumer and brand experience
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their pay checks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space such as Dave, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of over 300,000 business customers which offer Earnin as an employee benefit. Around 70 million paycheck advances were taken through the platform in 2022 alone, totalling $5 billion. Since then, this number has grown to an overall earnings access value of $15 billion.
Earnin is growing despite current difficulties in the wider tech landscape and is continuing to hire in all departments. It will continue to improve upon its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company values
- Ownership
- Speed
- Impact
- Outstanding people
- Curious truth-seeking
- Multi-level thinking
Company HQ
Evergreen Park, Palo Alto, CA
Articles
Leadership
Ram Palaniappan
(CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
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