Senior Paid Search Analyst, TheFork
+ Bonus and equity
3+ days a week in office
Online restaurant reservation platform
Open for applications
Online restaurant reservation platform
501-1000 employees
Open for applications
+ Bonus and equity
3+ days a week in office
501-1000 employees
Company mission
To connect the world's favourite restaurants and the broadest community of loyal diners.
Role
Who you are
- +5 years of relevant experience (agency-side / SaaS or Services companies appreciated)
- Fluency in English
- Analytical and data driven, skilled at drawing actionable insights
- Good project management skills
- Team player
- Driven and self-motivated, with a desire to learn
- Other relevant skills: Expert level in Excel, Google Ads, working experience with Google Analytics, Tag Manager, Data Studio, Feeds management tools
- Bonus if you’re familiar with scripting languages/SQL
What the job involves
- You will be a part of the Search Advertising department within Central Marketing, collaborating with other central functions (like CRM, Data or Product teams) and providing support for all countries where TheFork is present
- As a Paid Search Analyst, you will be the driving force behind the growth of some countries’ paid search activity, running analysis and helping TheFork stay abreast of the latest in tracking and measurement, working with AI and relevant tools
- Setting up campaigns, reporting and optimising towards achieving the company’s objectives for both Paid Search and App Campaigns on Google
- Analysing data and investigating looking beyond advertising platform metrics (website/app behaviour, product, etc)
- Supervising and collaborating with the agency to make the most of our investment (we outsource the Paid Search management of some countries)
- Owning projects like adoption of tools or features in the tools we work with that will enable innovation and growth (e.g. functionalities of Search Ads360 that we don’t currently use, automation of processes, etc)
- Liaising with other marketing teams (Local & Central) for communicating results and recommendations, improving user experience, etc
Our take
TheFork's platform plays a significant role in the digitisation of the hospitality industry by offering users a seamless way to select restaurants based on their preferences, read user reviews, check real-time availability, and make instant online reservations.
In addition to serving customers, TheFork also partners with restaurants by providing them with TheFork Manager, a software solution designed to optimise reservation management and streamline operations, This software helps restaurants improve their service and boost revenues by making their operations more efficient and responsive to customer demands.
A TripAdvisor company, TheFork has made significant contributions ot the global dining industry, partnering with 60,000 restaurants, achieving 30M app downloads, and attracting over 400M users. Celebrating its 15th anniversary in 2022, the company has cemented itself as a top player in the space, with future projects including a product for small and family-run restaurants, to support them as the industry becomes more competitive and complex.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- A permanent contract (that can be useful in life)
- Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to wrok fully remotely)
- Lunch vouchers available 3 working days per week
- Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
- Continuous learning and development programs
- Free access to the Calm app to help you build resilience wherever you are in your mental health journey
- Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
- Health insurance
- Life & Disability Insurance at no cost to the employee
- Attractive pension plans
- Amazing offices with dining, a coffee point on each floor, and leisure area
- Team building events
Company HQ
Saint-Merri, Paris, France
Articles
Leadership
Almir Ambeskovic
(CEO, not founder)Prior to being appointed as CEO, they were Vice President of Sales and Marketing for TheFork. They have also directly led several countries as General Manager at TheFork since 2015.
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