• Bachelor’s Degree
• 3+ years of relevant marketing and/or analytics experience
• Excellent project management skills
• Strong analytical and communication skills
• Experience managing Direct Mail marketing campaigns
• External vendor/partner management experience

Desirable

• We are seeking a motivated, self-starting individual to help develop and refine our marketing strategies for Credit Card and Personal Loan products
• The Marketing Associate will be a key driver of strategy and performance, collaborating with internal teams to ensure success against growth targets (acquisition via direct mail) while retaining acquired customers through customer lifecycle efforts (email)
• Using a data-driven, audience-first approach, this role will be highly analytical in order to target high quality prospects with precision
• You will be responsible for leading Direct Mail day-to-day operations and have the opportunity to branch out to other marketing channels across acquisition, lifecycle, and brand
• Oversee the day-to-day execution of marketing campaigns for Credit Card and Personal Loan products across acquisition (growth), lifecycle, and brand
• Lead Direct Mail campaigns, managing day-to-day campaign management and guiding strategy for the program as a whole
• Build and maintain campaign timelines and ensure deadlines are met
• Collaborate with internal and external teams to execute marketing initiatives
• Conduct detailed data analysis to evaluate marketing performance
• Monitor campaign performance overall, develop performance reports, and provide strategic recommendations
• Manage vendor relationships and ensure timely execution of campaigns
• Create creative and targeting testing plans that continually optimize the campaign
• Manage forecasting for Direct Mail campaigns
• Track key performance metrics to ensure that growth goals are hit
• Support larger partnerships, managing the execution of digital and in-person marketing campaigns to build the Avant brand and grow the business
• Build business cases for new marketing initiatives
• Present findings to senior management and stakeholders
• Mentor more junior team members to train them up on channels you have expertise in