Social Lead of Channel Communications, Airbnb
$155-195k
+ Bonus and equity
Community marketplace for holiday accomodation
Job no longer available
Community marketplace for holiday accomodation
1001+ employees
Job no longer available
$155-195k
+ Bonus and equity
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- The ideal candidate is curious, engaged, strategic, positive, and detail- and solution-oriented. The world and thus our industry is always changing, so the ideal candidate will be comfortable with and excited by pivoting, experimenting and innovating as applicable as priorities and social platforms evolve
- 8-10 years experience in social media
- Deep knowledge and expertise in building and executing creative and innovative social strategies across Instagram, TikTok and Twitter/ X
- Experience in crafting and leading social media strategies in the celebrity, entertainment, and film spaces
- Excellent writing and verbal communication skills
- Excellent attention to detail
- A passion for pop culture and trends
- Experience working with and managing multiple stakeholders
- Working knowledge and familiarity with social listening and measurement tools like Sprinklr
What the job involves
- We’re seeking a creative and collaborative social expert to support a communications team that is advancing awareness of and fostering conversation around the unique benefits and proximity to culture that staying on Airbnb offers
- The Social Lead will be responsible for developing and overseeing social programming rooted in pop culture that supports overarching communications goals and campaigns across TikTok, Instagram and Twitter/ X
- Responsible for developing and overseeing high visibility, high impact social strategies to achieve global communications goals across TikTok, Instagram and Twitter/X
- Partners with key Consumer and Entertainment stakeholders to design and deliver social-forward programming rooted in pop culture
- Informs global brand and partner social content direction, capture and copy; manages internal approvals; and leads cross-channel brand engagement strategies
- Analyzes managed social campaign results, applying learnings in real time to strengthen performance
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Insights
25% employee growth in 12 months
Company
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle