Head/Director of Product Marketing, Talon.One
Marketing promotion software company
Open for applications
Marketing promotion software company
201-500 employees
Open for applications
201-500 employees
Company mission
To streamline the process for brands to run and scale their incentive campaigns.
Role
Who you are
- 7+ years of experience in customer experience martech B2B SaaS product marketing and go-to-market (GTM) strategies (prior direct experience is required for this senior role)
- Experience in business consulting, product management, or marketing is a plus but not necessary
- Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience
- Strong cross-functional relationship-building skills with stakeholders
- The ability to understand and identify market trends, competitor actions, and user needs across multiple segments
- Strong prioritization skills and the ability to juggle multiple projects at once
- A passion for creating customer value and solving problems
What the job involves
- The Head of Product Marketing at Talon.One will lead the development and execution of our product marketing strategy
- This role will collaborate with the go-to-market team to drive initiatives that enhance product positioning, pricing, packaging, and competitive differentiation
- Additionally, the Head of Product Marketing will work closely with the product and sales teams to refine our understanding of the addressable market, ensuring our offerings meet customer needs and market demands
- This position is pivotal in aligning our marketing efforts with business objectives to drive growth and market leadership
- MARKET RESEARCH & ANALYSIS: Conduct customer, market, pricing, and competitive research to identify customer needs, market trends, and opportunities for growth
- MESSAGING & POSITIONING: Craft compelling stories to communicate our vision of redefining the category of Loyalty & Promotions and connect our product with technical, marketing, and C-suite audiences. Partner with the existing PMM team to develop and evolve Talon.One’s messaging, ensuring consistency across all channels and materials, especially for Sales, Success, and Product teams
- PRODUCT INFLUENCE: Collaborate closely with the Product team to influence the product roadmap by providing market insights and customer feedback. Ensure product development aligns with market demands and opportunities. This includes leading market sizing projects and white-space analysis to identify strategic business opportunities and make prioritization recommendations
- PRICING: Develop innovative, impactful pricing and packaging recommendations for new and existing products. Align the revenue organization behind these strategies, enabling field teams to leverage new pricing and programs
- COMPETITIVE STRATEGY: Become an expert in competitive research, defining areas of strength and differentiation for Talon.One. Build sales plays that enable business growth and customer success
- GO-TO-MARKET STRATEGY: Leverage competitive insights to build and execute strategic sales plays in partnership with marketing and sales leaders. Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives alongside the existing PMM team
- STRATEGIC ENABLEMENT: Work with Marketing, Sales, and Customer Success teams to ensure internal teams are enabled and that content reaches the right audiences
- KPIS AND REPORTING: Establish key performance indicators (KPIs) to measure the success of pricing strategies and product initiatives. Regularly present work and recommendations to the executive team to drive consensus and action across executive stakeholders
Our take
Paradoxical to its mission statement of creating developer-free promotion tools for companies, Talon.one was actually founded by several software developers. Boosted by a hard-hitting client list that includes Mercedes, Delivery Hero, and Adidas, Talon.one initiates and automates loyalty programs, discount campaigns and coupon offers for product-oriented businesses.
In 2022, Talon.one partnered with Big Commerce to offer promotion engine features to Jimmy Brings, an Australian alcohol delivery company. This collaboration with Big Commerce, alongside other companies involved in the project, highlights Talon.one's integration capabilities. It demonstrates the flexibility of Talon.one as it collaborated effectively with various software companies, showcasing its extensive potential in promotion tools.
Talon.one has a varied product service that includes coupon, referral, gift card, and loyalty software as well as product bundles and wallet solutions. It’s this variety that makes them such good partners on larger promotion strategies, as long as the quality remains rounded across all its products.
Steph
Company Specialist
Insights
Company
Funding (1 round)
Dec 2018
$3.4m
SERIES A
Total funding: $3.4m
Company values
- Honesty & Respect: Communication is key, and we promote open collaboration and discussions to accomplish our goals as a team
- Ownership & Empowerment: We take ownership of our actions and results, and everyone is empowered to promote change and push us forward
- Teamwork: We're most successful when we prioritise collaboration, trust and teamwork over individual mindset
- Knowledge & Growth: We grow by staying curious and willing to experiment. We also know that making mistakes is part of the learning process
- Lead by example: We inspire and guide others through our behaviours and actions, and encourage transparency at all levels
- Empathy: With a focus on empathy and open communication, we foster an environment where employees feel safe and respected
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Christoph Gerber
(CEO)Currently Shareholder at adjust.com, AirHelp and Customer Alliance.
Sebastian Haas
(COO)Previously Founder of RapidApe, Marketing Consultant at Team Europe Ventures, and CMO at Surprise Internet GmbH.
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