Senior Front End Engineer, Freddie's Flowers

Salary not provided
React
JavaScript
Next.js
REST API
Senior level
London

Office located in Battersea, London

Freddie's Flowers

Flower subscription service

Job no longer available

Freddie's Flowers

Flower subscription service

101-200 employees

B2CFlowersDeliveryeCommerce

Job no longer available

Salary not provided
React
JavaScript
Next.js
REST API
Senior level
London

Office located in Battersea, London

101-200 employees

B2CFlowersDeliveryeCommerce

Company mission

To change the world of flowers, and to change the world with flowers.

Role

Who you are

  • Strong experience with front-end development, particularly in ReactJs, NextJS, HTML5, CSS3, JavaScript (ES6+) and building RESTful APIs
  • Expertise in server-side rendering (SSR) and static site generation (SSG), with a proven track record of improving web application performance and SEO
  • Demonstrated ability in deploying front-end applications, with familiarity in cloud services, CI/CD pipelines, and serverless hosting environments
  • Proficiency in using Storybook or similar tools for developing and documenting design components, ensuring design consistency and rapid development
  • Strong problem-solving skills, with the ability to approach challenges holistically, considering technical, user, and business perspectives
  • Solid understanding of web accessibility standards, security principles, and the latest front-end development trends
  • Excellent communication and collaboration skills, with a track record of effective teamwork in cross-functional environments
  • A passion for mentoring and uplifting team capabilities through knowledge sharing and best practices

What the job involves

  • As a Senior Front End Engineer, you'll play a key role in developing the front-end aspects of our e-commerce platform, focusing on creating seamless, engaging user experiences.
  • You'll leverage your expertise in modern JavaScript frameworks, server-side rendering, and static site generation to build responsive, high-performance web applications. Your work will directly impact our customer's interaction with our brand, making it crucial to our success
  • Develop and maintain advanced front-end features for our e-commerce platform, ensuring code is optimised for performance, scalability, and user experience
  • Utilise ReactJs, NextJS, and modern JavaScript to implement responsive design and enhance application functionality, keeping user engagement at the core
  • Apply knowledge of server-side rendering (SSR) and static site generation (SSG) to maximise website performance and SEO ranking
  • Apply a product-thinking mindset to evaluate how front-end choices impact the overall user experience and business objectives
  • Collaborate with the design team to implement a cohesive visual experience across our digital platforms, utilising Storybook to maintain a consistent and reusable component library
  • Lead front-end deployment strategies, ensuring applications are robust, secure, and scalable across various platforms and devices
  • Advocate for front-end best practices, including automated testing, code reviews, and continuous integration/continuous deployment (CI/CD) workflows
  • Mentor junior developers, sharing knowledge and practices to uplift the team's technical capabilities

Salary benchmarks

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Insights

35% employee growth in 12 months

Company

Company benefits

  • Option to buy extra holiday days
  • Discounted flowers for friends/family
  • Hybrid working
  • Learning anddevelopment support
  • Cycle to work scheme
  • Employee assistance programme
  • Discounted Class Pass
  • Discounted Class Pass
  • Health and wellbeing sessions with The Mind Clinic
  • Team socials and events
  • An abundance of organic snacks

Funding (2 rounds)

Jul 2021

$60m

LATE VC

Nov 2020

$5m

EARLY VC

Total funding: $65m

Our take

Freddie's Flowers is a UK-based flower subscription service, founded with the vision of offering customers regular, seasonal blooms without the inconvenience of constantly reordering. Setting itself apart in the market, Freddie's Flowers goes the extra mile in delivering weekly boxes of freshly cut, seasonal flowers and providing customers with expert guidance on arranging each bunch to maximise their beauty and potential.

At the heart of Freddie's Flowers' success lies its customer-centric approach. Unlike traditional flower subscription services, it offers a no-commitment model, giving customers the freedom to decide when they want to receive flowers. This flexibility has garnered the company a loyal and satisfied following, as it continues to prioritise customers' needs and preferences.

Freddie's Flowers successfully launched in Germany in 2020 but saw slow progress in the Netherlands and California in 2023. However, with its dedication to delivering joy and beauty through flowers, Freddie's Flowers continues to make a lasting impact in the UK floral industry, even if its seeds further afield have not yet bloomed.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle