Product Marketing Manager, Olo
$99.9-143.9k
+ Equity.
On-demand commerce platform for restaurants
Be an early applicant
On-demand commerce platform for restaurants
501-1000 employees
Be an early applicant
$99.9-143.9k
+ Equity.
501-1000 employees
Company mission
To give customers better, faster, and more personal service from the restaurants they love through its digital ordering and delivery platform.
Role
Who you are
- 4+ years of SaaS product marketing experience or a growth-stage software technology company, payment and restaurant digital experience a plus
- Experience in product release readiness, including developing and launching SaaS marketing materials that promote broad-reaching awareness of products and features, is essential
- Strong project management acumen and the ability to be a self-starter, set priorities, and collaborate with different elements of a business organization
- Ability to think strategically about issues, leading to thoughtful recommendations and action plans
- Excellent written and verbal communication with demonstrated capability of authoring industry and product-related blogs, white papers, and presentations
- A highly motivated, proactive individual that can work in fast-paced environments with the ability to prioritize and pivot quickly
What the job involves
- Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry, by helping customers deliver more personalized and profitable guest experiences
- As a result, our digital ordering, payment, and guest engagement solutions enable hospitality at scale, helping brands to do more with less, and making every guest feel like a regular
- Reporting to the Head of Product Marketing, the Product Marketing Manager will align our Order product strategy with sales and marketing tactics to drive success
- You will promote awareness and adoption of our Order products to prospects, customers, analysts, and internal teams
- This role focuses on helping restaurant brands generate and optimize online ordering to drive direct digital sales
- You will also operationalize these partnerships by working closely with the partnerships team to align on objectives, timelines, and deliverables, as well as executing co-marketing initiatives, joint messaging, and co-branded campaigns
- Develop cohesive positioning, messaging, competitive differentiation, pricing and, packaging strategy for Olo’s Order product suite and associated partnership channels
- Lead go-to-market strategies and campaigns that promote awareness and adoption of Order products and features that align to Olo’s overall vision in delivering a world where every restaurant guest feels like a regular
- Oversee how the Order products are advertised, discussed in press releases, represented in white papers, and seen by the public
- Partner with Order Product team to develop product briefs that go through the product development cycle detailing scope, goals and overall direction of product
- Be the Order product roadmap subject matter expert with a deep understanding of the total addressable market, competitors, and market needs with an emphasis on understanding the buyers and users of our products
- Collaborate with Order Product Management, Design, Engineering, Sales, Sales Engineering, Marketing, Partnership and Customer Success to push product innovation to match market and customer needs
- Partner with sales enablement and partnership teams to train go-to-market teams t (i.e. training and educating these teams on the go-to-market plan, value propositions, positioning, messaging, and differentiation)
- Work with Marketing team members on product campaigns, customer segmentation, and overall campaigns calendar
- Orchestrate execution of all Order product communications including collateral, web content, email announcements and campaigns and content
- Partner with Olo’s customers to develop compelling case studies that showcase the product value proposition in action
- Work with Order Product Management to track performance and adoption rates of Olo's products to provide ongoing improvement plans
Our take
In recent years, there have been dramatic changes to the way the catering industry operates. The benefits of pandemic-imposed structures, such as digital ordering interfaces and delivery infrastructure, have outlived the reason they were brought on, as many restaurants have found these digital solutions provide both operational efficiency and additional revenue.
Olo provides all-in-one digital ordering and delivery platforms for restaurants, providing software interfaces for digital payments, menus and ordering, in addition to on-demand delivery. The platforms are provided in both mobile and web formats and facilitate both traditional and alternative ordering systems such as at kiosks, drive-thrus, and voice automated ordering. Whilst the company certainly faces competition from the variety of alternative digital ordering platforms for the catering industry, it stands out by providing an all-in-one solution, instead of focussing on just one area.
The company has partnered with catering giants such as Denny's and The Cheesecake Factory, whilst also providing affordable systems for small independent businesses. The latest addition to its offerings is the commercially available "Borderless" functionality, which has the potential to speed up and streamline payment at venues across Olo's network.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2019
$100m
SERIES D
Jan 2019
$18m
EARLY VC
Total funding: $181.3m
Company benefits
- Premium healthcare coverage
- For you and your family
- 20 days PTO, 10 sick days +
- 4 mental health days
- Flex work policy + remote office stipend
- 401(k) Match
- Company Equity
Company HQ
Tribeca, New York, NY
Articles
Leadership
Noah Glass
(CEO)Experience as International Expansion Manager of Endeavor Global, Inc. from 2003 to 2005. CEO of GoMobo.com since 2005.
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