Marketing Generalist, Koru Kids

• You thrive in a fast paced environment. When you’re prioritising and multi-tasking you’re in your happy place.
• You can communicate clearly. When you’re working fast and everyone else is too you can explain things clearly, communicate issues and roadblocks so that people can help you
• You're kind and nice. Sounds obvious but we have a “no dickheads” policy at Koru Kids. We only hire people who are humble, love to learn and are generally good eggs.
• You're ok with ambiguity. Things won’t always be 100% clear, things might change direction and you’ll have to enjoy figuring stuff out as you go. Google & Chat GPT will be a close ally.
• You have a strong data mindset and are motivated by growth and making KPI’s shift - you’re the type of person that would review recent social posts to understand which time of day, layouts or copy get the best results without being asked — it’s just how you do things.
• You have a basic understanding of performance marketing. You know your CTA from your CPA and your CTR from your CPC. You’re used to reading dashboards, making decisions and running experiments on Meta and Google.

• Help us find incredible nannies and attract families who need to find brilliant childcare
• Support our marketing manager with performance marketing channels from writing PPC copy to influencer briefs.
• Create social ads and organic creative – you’ll need an eye for design and enjoy making things look perfectly on-brand. If you have experience making Reels and Video we’ll be extra excited to meet you!
• Run our on-campus activations from Sept-Nov (and maybe some inbetween). We run a BIG student campaign every year to recruit students to be part-time nannies and you’ll be managing the plan, making it happen, measuring the results and hopefully delivering YoY growth. We’ve got a playbook we’ve refined over years, so you’ll have a starting point but we love people that want to put their own stamp on things
• Run growth experiments for peak times of year – this will include TikTok and Referrals

• Apply at https://www.korukids.co.uk/careers-marketing-generalist

• 50% off Koru Kids childcare. up to a value of £7,000 per year as a taxable benefit
• 25 days holiday (plus bank holidays)
• Work from home opportunities. We're a remote-first company and welcome applications from anywhere in the UK
• Potential for share option equity
• MacBook and home office allowance
• Video therapy sessions through Spill, to support positive mental health

Total funding: $19.3m

The childcare sector in the UK is under pressure, with prices rising and nurseries closing down. The way of finding nannies hasn't seen innovation in decades, and there hasn't been an introduction of technology to drive great experiences.