Channel Activation & Innovation Manager, Dow Jones
$50-180k
More information about location
3 days a week in office (Ave of the Americas, NYC)
Business news and financial information publishing
Open for applications
Business news and financial information publishing
1001+ employees
Open for applications
$50-180k
More information about location
3 days a week in office (Ave of the Americas, NYC)
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- 5+ years experience working in a CRM, marketing or marketing operations role
- 2-4 years of hands-on experience building and deploying customer lifecycle campaigns directly within CRM tools, with a thorough knowledge of audience segmentation, CDP and data feed logistics
- Proven experience diving into data and dashboards to derive insights, report on campaign results and make data-informed decisions
- Highly organized and detail-oriented. Must demonstrate prior experience in facilitating a complex project with multiple stakeholders and critical deadlines
- The ability to recognize problems before they arise, and proactively develop and communicate solutions
- First-rate communications and writing skills, with the ability to present and navigate large, highly matrixed organizations
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required
- The ability to work quickly in a fast-paced environment, as well as manage multiple, mutually exclusive and competing priorities
What the job involves
- The Channel Activation & Innovation Manager leads initiatives that enable the Dow Jones CRM team to deliver impactful subscriber engagement and retention campaigns
- You will identify opportunities to leverage new and existing marketing technology, marketing channels and customer data in innovative ways to improve the effectiveness of lifecycle campaigns ranging from onboarding and re-engagement to upsell and win-back
- This role and the Channel Activation & Innovation function is embedded within the Engagement & Retention (CRM) team, and will work cross-functionally with teams across the organization (Subscriber Lifecycle Strategy, Retention, Marketing Operations, Product, Engineering, Legal, etc..)
- Manage several concurrent tracks to build and continuously enhance a suite of marketing channels used for B2C subscriber communications, including but not limited to Email, SMS, Onsite and In-App channels
- Develop and execute a roadmap for tactically improving channel metrics and the performance of multi-channel campaigns, balancing marketing strategy with a robust understanding of Dow Jones’ technical infrastructure
- Operate directly within CRM tool(s) to conceptualize and design holistic, multi-channel campaigns
- Navigate and define next steps in ambiguous projects without precedent, leveraging experience, available resources and insights to make the best judgment call
- Create new subscriber-facing experiences to empower customers with more choice, opportunities to share feedback and opt in/out of contact preferences seamlessly
- Build relationships and new processes with colleagues from different functions and levels of the business, to support the implementation/enhancement of an automated CRM strategy
- Communicate effectively and represent the team in department-wide meetings
- Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives
Otta's take
Xav Kearney
CTO of Otta
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Insights
Company
Company HQ
Theater District, New York, NY
Founders
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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