Product Communications Lead, Klaviyo
$144-216k
1+ day a week in office
Intelligent marketing automation powered by customer data
Open for applications
Intelligent marketing automation powered by customer data
1001+ employees
Open for applications
$144-216k
1+ day a week in office
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- This role will require a deep understanding of the product communications, tech media relations, corporate PR, executive thought-leadership, and brand storytelling
- Extensive experience in building and scaling communications and PR programs, with a focus on product communications, within B2B or B2B2C companies
- Excellent media relationships across a diverse set of outlets and formats as well as a passion for staying ahead of shifts in how and where to tell earned stories
- You love to keep your finger on the pulse and are bold, creative and strategic thinker with attention to detail and a deep understanding of what it takes to execute impactful product communications
- Thrive in fast-paced, fluid and challenging environments and love to collaborate across marketing functions
- Highly comfortable working with senior leadership and executives on all things PR
- A skilled writer and a natural storyteller who has a desire to create content that isn’t bland and a knack for writing eye-catching headlines
- Proven experience in data storytelling (and working with data teams) and crafting and executing communications on technical subject matter
- Strong project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
- Bonus if you’ve had experience in and/or are passionate about entrepreneurship, small business, commerce and marketing trends
What the job involves
- The Brand Marketing & Communications team is responsible for telling the story of how Klaviyo empowers businesses to build smarter digital relationships with their consumers
- The team is a fast-growing, high-impact group that works cross-functionally with key business stakeholders, touching every corner of the organization
- Klaviyo is looking for a Lead, Product Communications to drive our earned media efforts, anchoring messaging to the company's mission and narrative, while working closely with key stakeholders to drive forward business objectives
- The role will be a critical part of helping elevate our platform story, working closely with product marketing
- This role can be based in Boston, NYC or San Francisco and will report to the Senior Director, PR
- Develop PR and communications strategies to elevate Klaviyo’s platform story, reach our core audiences and drive awareness of our growing product innovations
- Develop messaging, narratives and content that clearly positions Klaviyo’s value proposition and differentiated product capabilities
- Continuously cultivate and leverage relationships with top journalists, media and influencers across business, tech and all other relevant categories and mediums (e.g. podcasts, substacks/newsletters, content creators and commerce influencers)
- Collaborate closely with product marketing to amplify our products, identify storytelling moments, ensure a steady drumbeat of coverage and continuously improve our product communications efforts
- Work cross-functionally with other relevant teams including brand, social media, data science, content, partner marketing, events and others on messaging and strategies
- Create and own earned media strategies for our product launches, quarterly releases and other major company moments
- Develop a deep understanding of Klaviyo’s customers and products and stay on top of macro-topics and trending stories where we can drive thought leadership and ensure Klaviyo’s relevance (e.g. entrepreneurship/SMB, commerce, AI, digital marketing)
- Help further identify and develop our bench of spokespeople within our product organization; prep and support them during media opportunities
- Proactively generate creative story ideas for earned media to gain share of voice for Klaviyo’s platform and our products
- Help lead and develop a PR team focused on both corporate and product communications as well as an external media relations agency
- Manage inbound media requests and support the analyzation of PR results
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
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Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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