SEO Manager, Apartment List

$108-140k

+ Bonus + Equity

Google Analytics
Ahrefs
SEMrush
Moz
Mid level
Remote in US
Apartment List

Real estate platform making renting simpler

Open for applications

Apartment List

Real estate platform making renting simpler

201-500 employees

B2CPropertyMarketplaceRentingReal Estate

Open for applications

$108-140k

+ Bonus + Equity

Google Analytics
Ahrefs
SEMrush
Moz
Mid level
Remote in US

201-500 employees

B2CPropertyMarketplaceRentingReal Estate

Company mission

To build a better world of renting for everyone, to get rid of the pain and complexity, and make it more personal and flexible.

Role

Who you are

  • Proven experience leading SEO, with a strong track record of successfully implementing SEO strategies and achieving measurable results
  • A proven ability to tie together off-page SEO and technical SEO to the core content strategy
  • Ability to strategically set goals and priorities
  • Strong analytical skills, a test and learn mentality, with an appreciation for statistics
  • Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms
  • Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven recommendations
  • Experience with website analysis, keyword research, and competitive analysis tools
  • Ability to adapt to changing priorities and comfort with ambiguity
  • An insatiable eagerness to learn and push the boundaries of what is possible
  • A passion for helping renters find homes, marketplaces and/or real estate tech is a plus

What the job involves

  • As the Manager of SEO you will be responsible for driving our SEO strategy across our core business and new businesses
  • You will report to the VP of Growth partnering closely with Product, Engineering, Analytics and Design partners focused on Growth
  • Your insights acquired through data and ability to educate and partner closely with other teams will make you successful
  • Consistently analyze and monitor performance, identifying trends, and developing data-driven insights to guide decision-making and strategy adjustments
  • Provide regular updates, reporting, and presentations with the broader team and serve as the resident expert in all things SEO
  • Conduct in-depth keyword research, analysis, and selection to identify opportunities for content optimization and collaborate with SEM lead to target high-converting traffic from paid and organic search
  • Perform competitive analysis to identify industry trends, monitor competitor strategies, and recommend actionable insights to maintain a competitive advantage
  • Collaborate with cross-functional teams to develop & implement SEO framework to ensure consistency
  • Partner with the R&D team to improve on-page SEO and conversion
  • Run SEO like a 1-person start-up: perform competitive analysis, technical audits, keyword research, to continually identify trends, surface actionable insights to partners and incorporate them in your strategy

Our take

Apartment List is a rental marketplace platform designed to make leasing as fair, easy, and transparent as possible for landlords and tenants. It uses user preferences to curate suggestions and advertise rent discounts.

This is a savvy and simple proposition, especially in Apartment List’s urban search locations where quick turnover and steep pricing can make rental searches a daunting and unpleasant prospect. The efficacy of their approach has been vindicated by profitable operations and increased equity funding.

As the rental market continues to grow, Apartment List has proven to be a reliable and successful platform. With over a third of American households now occupying rental properties, Apartment List has been able to capitalize on this trend, hitting a milestone of 6M apartment units listed on its site in 2022. Moreover, the platform recently announced that it has assisted nearly 1M individuals in finding their next apartment. These impressive numbers are a testament to Apartment List's effectiveness in connecting renters with their ideal living space.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

1% employee growth in 12 months

Company

Funding (last 2 of 5 rounds)

Jan 2021

$10m

SERIES D

Dec 2020

$50m

SERIES D

Total funding: $163m

Company benefits

  • Medical, Dental, and Vision Coverage
  • One Medical Membership
  • Parental Leave
  • Flexible Time Off
  • Quarterly Leadership Awards
  • Home Office Reimbursement
  • Health & Wellness Reimbursement

Company values

  • Go Beyond: We’re dedicated, innovative thinkers who show up every day to ensure our renters and clients get what they want and deserve
  • Always Home: With our round-the-clock AI technology, we’re here 24/7 to deliver an experience that feels just like home
  • Check All The Boxes: Your wishlist is our command — we find joy in delivering personally curated properties and even provide suggestions based on your list
  • Your Silver Lining: We handle the not-so-fun parts of the rental search and let you focus on the excitement of finding your next apartment
  • Do Better: We’ve set a high bar for renting and are committed to delivering on this promise for each and every move-in

Company HQ

Financial District, San Francisco, CA

Leadership

John Kobs

(Chairman)

Previously Co-founder of Auto List, which was acquired by CarGurus (NASDAQ: CARG) in January 2020. He served as Apartment List's CEO until 2022.

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