Commercial Product Manager, Sinch
A2P Messaging, North America
$131.5-172.6k
Cloud communications for businesses
Job no longer available
Cloud communications for businesses
1001+ employees
Job no longer available
$131.5-172.6k
1001+ employees
Company mission
Sinch's mission is to bring businesses and people closer through personalised engagement.
Role
Who you are
- The successful candidate is a natural networker and comfortable working with decision makers on all levels, including both technical and operational
- You have excellent writing, presentation and communication skills and take full ownership of the results
- You have a growth outlook and are committed to achieving both short and long-term objectives
- Your current effective commercial/GTM outlook, communication skills, and vision will boost Sinch’s sales and GP for our product
- With robust product experience, creative product positioning, customer-first focus, and understanding the ins-and-outs of internal and external industry will contribute to the key to your success
- 10+ years' experience in CPaaS, Operator or messaging companies in North America preferred
- Understanding of product sales, operations, product management and development processes
- Creativity in looking at complex systems processes and crafting them in a way that make sense for our customers
- Proficient in understanding detailed technical topics and specialized expertise. Ability to recognize varying levels of knowledge on these topics and communicate with other experts as well as educate those with no knowledge and everything in between
- Proactive and highly motivated with a natural problem-solving ability
- Exceptional communication skills to manage collaboration between teams and departments
- Adaptable and positive in ever-changing environments
- Demonstrates a deep understanding of customer-centric approaches
- Experience in creating specialized documentation and presenting to all levels of the organization including the executive level
- Experience with balancing both customer, company and carrier requirements
- Ability to travel within North America and occasionally international
- Experience facilitating and negotiating legal agreements
What the job involves
- We are seeking a product professional to join a team of experts to help manage and drive Sinch’s A2P Commercial Messaging Products (SMS, MMS, RCS, WhatsApp) in the North American market
- This is an exciting position as A2P messaging is a core product at Sinch, and this role is critical to maintaining and growing our strong customer base and product portfolio
- Your role is to drive A2P positioning within the sales organization and to ensure our messaging products meets our customer demands while balancing general ecosystem and compliance requirements
- You will be known as THE product expert both internally at all levels of the organization, and externally with customers, carriers, and in the North American industry
- Gain a deep understanding of the customer experience, identify and fill product gaps, generate new ideas that grow market share, improve customer experience and drive growth
- Regularly meet with Sales Teams (and customers) to understand product opportunities and to solicit feedback on NA messaging products and services
- Work with external partners, Carrier Relations, Product Operations and Compliance to understand Carrier/ecosystem requirements
- Determine how carrier, customer, and compliance requirements will fit into the current product offering and be positioned to customers
- Create and manage all Customer and Sales facing product communications
- Manage sales enablement with PMM/GTM including go to market activity (sales documentation, sales training/product positioning, materials, news and blogs…)
- Work with Sales Org to drive project ROI for prioritization
- Determine commercial product roadmap and timelines
- Regularly interface with the Technical Product Manager to drive business requirements, prioritization and product delivery
- Establish, track and manage towards Product KPIs
- Determine Pricing Strategy by understanding the current market, market projections, COGS, and internal product
- Determine and provide Product volume Forecasting when needed
- Be the seen as the product expert at various external industry events by representing Sinch on speaking panels and engagement opportunities
- This role reports to the VP of Commercial Messaging Product in the US offering a remote working opportunity
Application process
- This role will be accepting applications until July 23rd 2024 at a minimum
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce. But the battle for mobile business communications may prove a long one.
Freddie
Company Specialist
Insights
Company
Funding (2 rounds)
Mar 2017
$15.6m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $16.7m
Company values
- Win Together - It's all about the team; being inclusive, respectful, and sharing our knowledge to empower all for personal growth
- Dream Big - We make the impossible possible by dreaming big to solve our customers' problems and improve their businesses
- Keep It Simple - Things stay simple when you are honest, open, and act with integrity. Eyes on the horizon, feet on the ground
- Make It Happen - We are "doers" who value getting results and don't overthink matters. No putting things off - let's get it done now
Company HQ
Stadshagen, Stockholm, Stockholm County
Articles
Founders
Oscar Werner
(CEO)Originally held various Vice-Presidential positions at Sinch, but left to serve as CEO for internet marketing company Getupdated, and then spent some time as President of Tobii Tech before returning as CEO.
Share this job
View 13 more jobs at Sinch