Senior Growth Marketing Manager, Rocket Money
Digital
$140-165k
+ Bonus
Smart financial management and spending analysis app
Open for applications
Smart financial management and spending analysis app
201-500 employees
Open for applications
$140-165k
+ Bonus
201-500 employees
Company mission
To empower people to live their best financial lives.
Role
Who you are
- 4-6 years experience in user-acquisition and data-driven marketing at a high-growth consumer-focused startup or in a media strategy role at a media agency serving high-growth startups
- Data wizard with a deep analytical background in growth KPI’s (ROAS, CAC, LTV:CAC, Contribution to ROAS, etc) and the ability to translate learnings into actionable strategy
- Experience leading highly functional media buying teams with a track record of beating revenue and ROAS goals
- Expert in the mobile app install acquisition space. Web acquisition experience is preferred as well
- Self-starter and naturally curious, with a deep need to understand the underlying rules governing human responses to our communications in order to understand how to best communicate our message
- Constantly challenging the status quo, you find yourself asking pivotal questions, and turn to existing data or launch experiments to answer them
- Insatiable curiosity. You find yourself constantly asking questions to identify and improve upon every aspect of the channels you manage
- Advanced Excel and/or SQL user. Bonus points for experience in Looker
What the job involves
- Reporting to our Director of Growth - Digital, you will be a key player expanding our digital paid-acquisition strategy
- You will oversee the execution, analysis, and optimization of all things digital (paid social, paid search, affiliates, ad networks, etc)
- On top of that, you will be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo
- This is an exciting opportunity to make an immediate impact on Rocket Money’s growth
- We are in a hyper-growth phase and as a core member of our growth team, you will be expected to further accelerate our velocity
- Lead the strategy and execution of Rocket Money’s digital user acquisition program to rapidly expand our scale at efficiency (paid social, paid search, affiliates, ad networks, etc)
- Manage and allocate the digital marketing budget effectively, ensuring resources are used efficiently to achieve acquisition goals. Regularly report and optimize budget allocation to meet ROAS and spend targets
- Use advanced analytics and A/B testing to optimize campaigns for efficiency and performance. Meticulously analyze the conversion event and cost funnel, identify trends, and make data-driven decisions to enhance the performance in each digital vertical
- Expand our portfolio of digital acquisition channels with fearless testing, optimization, and reporting. Constantly research and recommend opportunities for scale and growth
- Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis with the ability to translate these learnings into actionable directions
- Collaborate cross functionally with Creative, Data, Engineering, Product, and CRM to align marketing strategies with project development and company goals. In addition, collaborate on growth experiments and initiatives that drive efficient conversions in ways we haven’t tested before
- Mentor a high functional team of growth marketers, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team
- Establish yourself as the expert in the mobile app + web user acquisition space by staying up to date on industry trends and identifying first to market opportunities. Attribution models (SKAN, Last Click, MMM, etc) are your bread and butter topics of discussion
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money (formerly Truebill) provides a mobile application that includes a variety of tools that aim to simplify financial management. Tools include an automatic subscription tracker which aims to increase transparency and simplicity for canceling unwanted subscriptions, in addition to monthly spending analytics and budgeting plans.
Whilst there seems to be an app for just about every form of financial management, Rocket Money has taken much-needed action by unifying everything into a single app. Whilst the company initially focused on financial management tools, it's now branched out to more direct financial tools such as utility bill comparison services, autopilot saving and paycheque advance loans.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84m
Company benefits
- Health, Dental & Vision Plans
- Competitive Pay
- Matching 401k
- Unlimited PTO
- Lunch daily
- Snacks & Coffee
- Commuter benefits
Company values
- Focus on members - We are in this to delight our members. We maintain constant communication to understand their needs and wants
- Take ownership - We are passionate and proactive. We take ownership and prioritize the long term, not just our team or task
- Get stuff done - Time and resources are a constraint. We can only win if we are faster, more effective, and more agile than others
- Prioritize data - We are humble about our opinions and use data across our teams to make better decisions. We have deep respect for the security & privacy of members
- Enjoy the journey - We believe we can do our best work by supporting each other and seeking together to make our work engaging, fun, and enjoyable
- Support personal growth - We are committed to using our experience at work to support our own and each other’s personal growth journeys
Company HQ
Downtown Silver Spring, Silver Spring, MD
Articles
Leadership
Haroon Mokhtarzada
(CEO & Chairman)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
Yahya Mokhtarzada
(CRO)Having studied at the University of Maryland, they worked in Business Development for Webs.com, SGN, appssavvy, and Nanigans for a combined 9 years. In November 2015 they co-founded Truebill.
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