PR Manager, Cleo

$115-145k

+ Equity

Senior level
New York

1+ day a week in office

Cleo

AI personal finance assistant

Job no longer available

Cleo

AI personal finance assistant

201-500 employees

FintechB2CArtificial IntelligenceBankingPersonal financeFinancial ServicesSaaS

Job no longer available

$115-145k

+ Equity

Senior level
New York

1+ day a week in office

201-500 employees

FintechB2CArtificial IntelligenceBankingPersonal financeFinancial ServicesSaaS

Company mission

To help millions of people improve their financial health, and relate to them in a way their banks never could.

Role

Who you are

  • 5-8 years in-house or agency public relations and brand communications experience
  • Strong understanding of PR strategies, crisis communication techniques, and media landscape
  • Proven track record of working closely with consumer, business, and/or tech reporters
  • Experience within the fintech and/or artificial intelligence industry is nice-to-have
  • Experience with investor relations is a plus
  • Great written communication, time management, and organizational skills
  • A keen interest in keeping your finger on the pulse of what's happening in the news and pop culture

What the job involves

  • As the PR Manager you will partner closely with our Marketing, Product and Brand teams to bring campaigns, initiatives and stories to life within the media in a fast-paced startup environment
  • You will play an important role in growing the brand presence of the world’s first AI assistant for personal finance
  • Work alongside the internal PR team and agency to implement media relations, brand communications and media events to drive brand awareness in the US and UK markets
  • Develop and execute a comprehensive corporate communications strategy that aligns with Cleo’s brand identity and business goals
  • Serve as the day-to-day contact for inbound and outbound media
  • Contribute to media strategy documents and creative brainstorming
  • Write media pitches, build lists and conduct media outreach
  • Monitor media and create action plans to align with opportunities
  • Research, compile and analyze the media landscape as it pertains to fintech, personal finance, artificial intelligence, technology, and startup industries
  • Liaise cross-functionally with data, user research, brand, marketing, design, and content teams to gather information to create press materials/briefings
  • Work well with a broad range of people at every level of the business, including senior leadership

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Insights

Rocket List 2021
Top investors

43% female employees

24% employee growth in 12 months

Company

Company benefits

  • Learning and development
  • Mental health support
  • Agile working

Funding (last 2 of 5 rounds)

Jun 2022

$80m

SERIES C

Dec 2020

$44m

SERIES B

Total funding: $137.5m

Our take

People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.

Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.

Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.

Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.

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Kirsty

Company Specialist at Welcome to the Jungle