Marketing Manager, The Economist
Events
2-5 days a week in office
International weekly newspaper
Be an early applicant
International weekly newspaper
1001+ employees
Be an early applicant
2-5 days a week in office
1001+ employees
Company mission
To take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.
Role
Who you are
- The ideal candidate is a strategic thinker who can interpret data to make recommendations and has a proven track record driving sponsorship revenue and generating leads
- Proven marketing and lead generation experience (with preference given to those with conference marketing experience and industry events)
- Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth
- Team player and excellent stakeholder management skills
- Excellent time management and the ability to manage numerous projects simultaneously
- Excellent strategic thinking and problem-solving abilities
- Proficiency in digital marketing tools and platforms
- Exceptional copy-writing skills and English both written and spoken
- Analytical mindset with the ability to use data to make informed decisions
- Creative thinker with a passion for staying ahead of industry trends
- Self-motivated, naturally curious and a strong sense of personal accountability
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
- Driven to explore new marketing tactics and optimise traditional channels
- Commercially minded and highly motivated to exceed targets
- Campaign tracking, reporting and analytical skills at campaign
What the job involves
- An opportunity has arisen for a highly motivated marketer to join Economist Impact as a Marketing Lead
- The successful candidate will be based out of our central London office and will be responsible for strategically planning and delivering cross-channel marketing campaigns to secure sponsorship and delegate revenue for our large-scale events portfolio
- This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year
- Develop effective marketing strategies to generate sponsorship leads to attract new business
- Collaborate with the commercial department to develop marketing campaigns that generate sales leads and drive attendee registration
- Plan and execute multichannel visprom and exprom marketing campaigns to generate and nurture leads using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
- Create marketing collateral and sales enablement materials
- Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget-setting process
- Manage marketing partner relationships with external media publications, and industry and professional associations
- Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience
- Monitor, track, and provide analysis to help measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviours and engagement trends
- Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs
Salary benchmarks
Our take
Founded in 1843, the Economist is one of the best-known and well-read current affairs publications in the world, able to boast an ever-growing international circulation of around 1.5m readers. With sections ranging from US business news to the best new books & art, The Economist is a key figure within the huge journalism market.
Given its big market share, the key question for The Economist will be where it goes from here. Likely, the plan will be to carry on with business as usual. Critically, unlike many of its competitors, during the coronavirus pandemic The Economist has seen little decline in business, even as sales of paper-newspapers have declined globally. In particular, this is because the Economist has been operating a hybrid system of online and paper news for many years now, and so its core business has had relatively little to adapt to during the pandemic.
So, the key thing for The Economist will be ensuring that it keeps producing high-quality journalism into the future. In an age where the news is constantly plagued by distrust and misinformation, The Economist has a golden opportunity to set itself apart as a quality institution going forward.
Kirsty
Company Specialist
Insights
Company
Company benefits
- Team +/ individual performance bonuses
- Extended life assurance
- Training and development programmes
- Funding available for further education
- Work from home opportunities
- Health insurance
Company values
- Independence
- Integrity
- Excellence
- Inclusivity
- Openness
Company HQ
London, UK
Articles
Leadership
Lara Salameh Boro
(CEO (Not Founder))Lara has prevoiusly been CEO at Top Right Group and Informa. They are also a Non Executive Director at RWS HOLDINGS PLC.
People progressing
Joined as Digital Marketing Specialist in 2016, promoted three times since to Head of Owned Audience.
Diversity & Inclusion at The Economist
- Commitment to equal opportunities and inclusion
- Applications from all backgrounds encouraged
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