Senior Product Marketing Manager, Amazon

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

Desirable

• The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee EU User Engagement efforts for Amazon Business Commercial, Public Sector, and Strategic business segments
• In this role, you will oversee digital marketing strategies to drive user acquisition, engagement and maximize revenue growth across our EU customer base, aligning with WW Marketing team and counterparts to do this
• You will design and implement comprehensive digital marketing strategies across all digital channels (e.g. Email, PPC, Direct Mail) focused on acquiring high-quality users, nurturing them through targeted campaigns, and ultimately converting them into loyal and engaged customers
• Your work will directly impact the growth and success of Amazon Business by ensuring a seamless and effective customer journey, from initial awareness to long-term user growth
• Develop, execute, and refine the EU digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces
• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives
• Align with WW marketing and partner teams on a global strategy for user growth
• Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing
• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance
• Partner with external agencies in support of campaign asset creation and execution as needed
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize
• Execute high-impact A/B tests to help continually improve performance
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.