Copywriter, OpenTable
6-Month contract
$31.00 - $33.65 CAD/hr
Online restaurant reservation service
Job no longer available
Online restaurant reservation service
1001+ employees
Job no longer available
$31.00 - $33.65 CAD/hr
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- This role requires a passion for crafting compelling content specifically tailored for B2B audiences
- If you have a proven track record of delivering high-quality content for B2B audiences and SaaS products, we want to hear from you!
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 5+ years of experience in B2B copywriting, preferably in the SaaS industry
- Proven track record of creating high-quality content that drives engagement, conversions, and brand loyalty
- Strong understanding of B2B marketing principles and buyer personas
- Excellent written and verbal communication skills, with a keen eye for detail
- Ability to effectively collaborate with cross-functional teams and manage multiple projects simultaneously
- Ability to prioritize among competing priorities and set expectations across teams
- Portfolio showcasing a diverse range of B2B SaaS-focused copywriting samples
- Experience working in a fast-paced, deadline-driven environment
- Experience with or in restaurants is a plus
What the job involves
- We are seeking an experienced B2B Copywriter to join our growing B2B marketing team
- You will collaborate closely with marketers and designers to create engaging copy and content that resonates with our target audience, drives conversions, and boosts brand awareness
- Develop clear and persuasive copy for various marketing materials, including websites, landing pages, email campaigns, case studies, blog posts, social and paid ads, and sales collateral
- Create, edit and proofread copy and content to ensure accuracy, clarity, grammar, and adherence to brand guidelines
- Collaborate with cross-functional teams to understand product features, benefits, and unique selling points, and translate them into compelling messaging that resonates with B2B audiences
- Ensure consistency in brand voice, tone, and messaging across all channels and touchpoints
- Optimize copy for SEO to improve organic visibility and drive traffic to our digital properties
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
People progressing
Joined as a Project Coordinator. Promoted to Lead Project Coordinator after 2 years. Then promoted again to Project Coordinator Manager after 2 years. Now is Director of Global Sales & Services.
Salary benchmarks
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