Director of Product Management, Docker
Growth and Monetization
$224-280k
+ Equity
Expert level
Remote in US
More information about location
App development platform
Be an early applicant
App development platform
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Be an early applicant
$224-280k
+ Equity
Expert level
Remote in US
More information about location
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- You'll love this role if you bring deep SaaS pricing expertise, are comfortable discussing technical infrastructure, and have a knack for product messaging and positioning
- The ideal candidate will possess a strong analytical mindset, exceptional problem-solving skills, and the ability to think strategically to drive product initiatives that align with our business goals and resonate with our customers
- 10+ years of product management experience, 5+ years experience with monetization, billing/payment platforms for cloud products/services
- Passion and ability to decompose ambiguous problem areas, strong analytical skills, and customer-focused mindset
- Proven track record collaborating and driving alignment on complex cross-organization/teams and cross-functional projects, taking an idea from vision to specification to launch
- Proven track record of developing and executing monetization strategies
- Deep knowledge in Pricing and Packaging implementation with solutions that span across product, Quote-to-cash processes, finance, business systems, and customer support
- Have experience in designing and implementing pricing plans that serve both self-serve and sales-led opportunities
- Ability to develop creative solutions to complex monetization challenges
- Demonstrated understanding of product management and financial concepts
- High level of attention to detail and organizational skill
- Enterprise experience at scale, working with GTM
- Strong communication skills and the ability to work effectively with stakeholders across the organization are essential
- Highly analytical and comfortable building out comprehensive monetization models and leveraging data for decision-making
- Experience setting strategy, driving change, and delivering impact
- Experience owning, implementing, and architecting end-to-end solutions for consumption-based pricing
- Program management experience
What the job involves
- As the Director of Product Management focusing on Growth and Monetization, you will help Docker maximize revenue and profits through strategic monetization initiatives
- This includes analyzing and optimizing current software packaging and pricing, monetization channels, identifying new monetization opportunities, analyzing market trends, and developing and implementing monetization strategies across various GTM channels
- You will help define and drive the 2+ year monetization strategy, roadmap, and billing solution evolution
- You will lead a cross-functional team to build an open architecture and end-to-end billing solution that allows Docker to have successful pricing and packaging design, implementation, and operation across all product lines
- You’ll derive the ideal pricing structure that is both highly intuitive and clearly showcases how we deliver exceptional value to our customers across our entire platform suite
- You will lead a group of monetization PMs and work closely with many product teams, GTM, and Finance, aside from the billing PM and engineering team, to drive large-scale change to build an effective monetization engine for Docker
- Develop and implement monetization strategies to meet revenue targets
- Analyze current monetization channels, customer behavior, and engagement and optimize for maximum profitability
- Explore new revenue streams and opportunities
- Analyze market trends and competitor activity to inform monetization strategy
- Monitor and track monetization performance, analyzing data and using insights to identify opportunities or improve revenue models
- Lead a cross-functional pricing group to create the right architecture and solution, allowing Docker to successfully design, implement, and operate pricing and packaging plans across different product lines
- Lead the effort to improve the buyer persona journey in self-serve and sales-led opportunities for different product lines
- Identify opportunities and lead solution implementation to improve cross-selling and upselling of different products or product editions
- Work with the Legal and Marketing team to update the current T&C to clarify our pricing plans and improve customer experience
- Lead the effort to build consumption estimation tools for different products
- Collaborate with stakeholders across the organization to ensure the successful execution of monetization plans
- Ensure compliance with relevant laws and regulations
- Work closely with our sales, marketing, and product teams to drive revenue growth and improve customer retention/churn mitigation technique
- 30 Days:
- Onboard with the company, meet key team members, and understand the company culture
- Gain a deep understanding of the current monetization strategies and product portfolio
- Begin building relationships with cross-functional teams and key stakeholders
- Start participating in the pricing group calls
- Review the current assessments of buyer persona experience
- 90 Days:
- Review and update the monetization strategies to meet revenue targets
- Update Pricing and Packaging rollout plan
- Review monetization performance, analyzing data and using insights to identify opportunities or improve revenue models
- Lead the cross-functional pricing team to build the end-to-end solution for consumption-based pricing and subscription-based pricing
- Develop and present a comprehensive plan to improve buyer persona experience
- Develop plans to update T&C to improve overall pricing plan clarity
- Establish regular reporting and communication channels with stakeholders
- 1 Year:
- Roll out the pricing and packaging plans for different Docker product lines
- Roll out the foundational architecture and solution for pricing and packaging implementation with joint effort from the cross-functional team
- Improve the buyer persona experience across all products
- Fully execute and optimize monetization strategies, achieving key performance targets
- Report significant revenue growth and user engagement improvements
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to
Steph
Company Specialist
Insights
Top investors
Company
Funding (last 2 of 10 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $497.9m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company values
- Humility - We give credit rather than seeking it. We’re always open to feedback and correction. We don’t assign blame when something goes wrong, but learn from it together
- Developer Obsession - We understand developers, we put developers’ priorities first, and we never get in their way. We succeed by making developers happy and productive
- Open Collaboration - We’re very open internally about what’s going on, good and bad. Almost all documents and conversations are visible to everyone. Transparency is key. We help each other’s teams and departments, rather than building our own empires
- Bias for Considered Action - We don’t do things carelessly or without thinking, but we want to move fast, and we encourage our employees to act proactively and autonomously. We prefer to take action sooner, and iterate or correct as necessary. Experiments are good
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Scott Johnston
(CEO, not founder)Has been COO and CPO with Docker prior to CEO role. Before that was VP, Marketing & Product at Puppet and a Venture Partner at Alloy Ventures.
Diversity & Inclusion at Docker
- Docker embraces diversity and we’re wholeheartedly committed to being proactive in promoting diversity across our organization. We’re dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every Docker employee the opportunity to reach his or her full potential.
- Current Employee Groups (with more to come!): Women ERG, Mental Health ERG, DEI Council
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