Customer Lifecycle Marketer, ZayZoon
On-demand wage platform for SMBs
Be an early applicant
On-demand wage platform for SMBs
101-200 employees
Be an early applicant
101-200 employees
Company mission
To provide a platform that enables workers to access their earned wages ahead of the traditional pay cycle.
Role
Who you are
- This highly visible role requires a results-driven self-starter with a deep understanding of lifecycle marketing who can develop and execute strategies that showcase the value of ZayZoon's products for SMB employees across North America
- Has strong attention to detail with a keen eye for catching errors during QA
- Has a deep understanding of customer behaviour and a passion for improving customer experiences
- Experience: 3+ years of experience leading the development and execution of multi-channel lifecycle marketing initiatives, with a focus on customer engagement in a B2C SaaS environment
- Technical Proficiency: Experience with marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc
- Analytical Skills: Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar
- Communication Skills: Skilled in translating technical details into compelling narratives and simplifying complex messages
What the job involves
- ZayZoon is looking for a dynamic and customer-centric Customer Lifecycle Marketer to lead our efforts in driving customer acquisition, activation, engagement, and retention across multiple marketing channels
- You will work closely with cross-functional teams, including Product Marketing, Analytics, and Creative, to drive measurable business impact
- Strategy Development: Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn
- Campaign Execution: Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in-app messaging), ensuring they are measured against performance-driven metrics
- Audience Segmentation: Identify and segment customer groups to deliver targeted, personalized marketing initiatives
- Collaboration: Work with cross-functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns
- Data Analysis: Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness
- Content Planning: Assist with content calendar planning and contribute innovative ideas to drive engagement
- Performance Reporting: Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization
Our take
ZayZoon addresses the financial strain faced by workers due to unforeseen expenses in the gap between paychecks. By providing earned wage access (EWA), the fintech startup offers employees the option to access a portion of their pay ahead of schedule, aiming to curb reliance on high-interest loans.
ZayZoon's platform works at no cost to the employer, but charges workers a $5 fee for a withdrawal. This does raise concerns over whether this could exacerbate financial challenges for low-income workers, although compared to the interest on payday loans this is still an extremely attractive option.
With recent funding, the company plans to accelerate growth initiatives and navigate increasing regulatory scrutiny. Despite concerns about these regulatory challenges, ZayZoon remains optimistic and dedicated to empowering workers and assisting businesses in managing financial obstacles.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 6 rounds)
Mar 2024
$15m
SERIES B
Sep 2023
$27.6m
SERIES B
Total funding: $73.7m
Company values
- Hustle: Don’t work harder—work smarter. Own everything you do, and take it to the next level
- Trust: Be the person others want to lean on when the going gets tough. Don't be afraid to lean on others when you need help
- People Driven: Practice empathy in service of others and aspire to make a positive impact
- Mastery: Adopt a growth mindset—especially when things get hard. Like they say, no pain, no gain
Company HQ
Downtown Commercial, Calgary, AB
Articles
Leadership
Darcy Tuer
(Co-Founder & CEO)Founded their first Software company, Halo Networks in 2000 while studying Electrical Engineering at the University of Alberta. They also co-founded Spira Data Corp where they served as the President for over 10 years.
Tate Hackert
(Co-Founder)An economics graduate with education from the University of Victoria, Canada, and the City University of Hong Kong. Now they are the Owner of Long Calgary.
Jamie Ha
(Co-Founder & CFO)Former Investment Banker with over 14 years experience, most recently serving as a Managing Director at FirstEnergy Capital.
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