Email Marketing Coordinator, Live Nation

Salary not provided
HTML
Google Analytics
Salesforce
MailChimp
Junior and Mid level
London

Office located in Farringdon, London

Live Nation

Entertainment events promoter and producer

Job no longer available

Live Nation

Entertainment events promoter and producer

1001+ employees

B2CLifestyleMusicEntertainmentEvents

Job no longer available

Salary not provided
HTML
Google Analytics
Salesforce
MailChimp
Junior and Mid level
London

Office located in Farringdon, London

1001+ employees

B2CLifestyleMusicEntertainmentEvents

Company mission

Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.

Role

Who you are

  • Experience using ESPs, especially Mailchimp (our current ESP) and CRM platforms
  • Excellent experience in email strategy including content planning, audience targeting, audience growth, reporting and best practices
  • Proven success in growing email lists and increasing engagement
  • Strong writing skills
  • Marketing experience in a similar environment is preferable
  • Understanding of data segmentation and marketing automation flows
  • Confident in analysing data in order in provide insights that aid each team in reaching our KPIs
  • Strong understanding of email compliance and privacy legislation, including GDPR
  • An understanding of HTML coding for email
  • Behaviours:
  • Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus
  • An analytical and proactive mindset, with the ability to work under own initiative and thrive in a past faced environment
  • A true team player who works well under pressure and tight deadlines
  • Confident in multi-tasking and prioritising effectively

Desirable

  • Understanding of digital platforms (Facebook, Instagram, Twitter, YouTube, Google, etc) and paid media advertising
  • Experience with SMS Marketing
  • Experience with Google Analytics
  • Experience with Salesforce

What the job involves

  • Reports to: Head of Marketing and PR
  • We are seeking an Email Marketing Coordinator to join the marketing team at Festival Republic, working across our industry-leading festivals and events, including Reading, Leeds, Latitude, Wireless, Wilderness, The Great Escape, Electric Picnic, and more
  • The role focuses on email marketing and CRM activities, playing a key role in our marketing strategy. You will work across all festivals and live events with the marketing team, ensuring the effective implementation of email marketing campaigns

Salary benchmarks

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Insights

11% employee growth in 12 months

Company

Company benefits

  • Unlimited paid time off policy
  • Work from home opportunities

Our take

Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.

Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.

In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.

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Freddie

Company Specialist at Welcome to the Jungle