Senior Growth Marketing Manager, Vimeo
$100.8-154k
Salary dependent on location
All-in-one video experience platform
Open for applications
All-in-one video experience platform
1001+ employees
Open for applications
$100.8-154k
Salary dependent on location
1001+ employees
Company mission
Vimeo's mission is to empower video creators to tell exceptional stories, and connect with their audiences and communities.
Role
Who you are
- Growth Mindset: 6+ years of proven experience in lead generation, growth marketing, or a similar field, with a track record of delivering measurable results
- Channel Proficiency: Expertise in email marketing with a deep understanding of how to leverage these channels for lead conversion
- SaaS Savvy: Strong grasp of self-serve and enterprise SaaS business models, with the ability to tailor strategies to each customer segment
- Data-Driven Decision Maker: Proficiency in analyzing data to inform campaign optimization and strategy adjustments
- Excellent Communicator: Ability to articulate complex ideas clearly and concisely, both verbally and in writing, and to present effectively to senior leadership
- Cross-Functional Collaborator: Experience working effectively across teams, building strong relationships and aligning stakeholders towards shared goals
- Self-Starter: Ability to thrive in a fast-paced, ambiguous environment, taking ownership of initiatives and driving them to successful completion
What the job involves
- As the Sr. Growth Manager, you will be the architect of a data-driven lead generation engine
- You will craft and execute innovative campaigns across email and product channels, leveraging customer insights and compelling messaging to optimize the customer journey and maximize lead conversions
- Lead the Charge: Develop and implement a multi-channel lead generation strategy focused on converting our existing free and self-serve customer base into qualified enterprise leads
- Data-Driven Optimization: Own and manage an experiment roadmap, rigorously testing and refining your strategies to consistently achieve and exceed quarterly MQL and PQL goals
- Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, and Sales teams to identify high-value customer segments, develop targeted messaging, and ensure seamless lead handoff and conversion
- Messaging Mastery: Craft compelling messaging strategies that resonate with specific customer segments and channels, leveraging both product-led and customer-centric approaches
- Full-Funnel Ownership: Manage and optimize the email nurture series, creating personalized experiences that engage prospects and drive them towards sales-ready conversations
- Thought Leadership: Stay ahead of industry trends and growth best practices, continuously innovating and experimenting to drive growth in a dynamic landscape
Our take
Vimeo was founded by filmmakers who wanted an efficient way to share videos with others. It is more creator-oriented than YouTube, with professional software, technology, and tools for creators to produce, share, and sell their videos.
In 2007, it became the first online video sharing site to support HD playback for consumers, updating to 4K playback in 2016. Vimeo's app has also been updated to allow recording and live streaming as well as watching video. This service is aimed predominantly at enterprise customers although they have millions of small-time users too.
Vimeo has risen to become the world's biggest ad-free open video platform, with significant funding that has allowed it to expand operations and build up the business. Recently, however, the company has found itself struck by the effects of the economic downturn felt by much of the industry, and has been forced to reduce its workforce - a step taken to ensure it comes out of this rough time "a stronger company". On top of this, it received a hefty fine for failure to remove copyrighted content back in 2019, after losing an appeal against the initial ruling.
In 2024, Vimeo is rumoured to be in the process of acquisition by leading mobile app developer Bending Spoons, which could signify a major shift in the tech landscape.
Kirsty
Company Specialist
Insights
Company
Funding (2 rounds)
Jan 2021
$300m
GROWTH EQUITY VC
Nov 2020
$150m
GROWTH EQUITY VC
Total funding: $450m
Company benefits
- Unlimited paid time off
- Medical and dental
- Daily breakfast, plus snacks and drinks aplenty
- Company outings and events
- Tuition reimbursement
- Company equity
- Company-matched charitable donations
- Parental leave and adoption assistance
- Company-matched 401k
Company values
- Start with Users: Understand our users’ goals, and make them your own. Solve for what users need, not what they ask for.
- Ask Why: Respectfully challenge ideas and embrace open debate. Validate intuitions with evidence.
- Aim High: Be willing to take risks to deliver outsized impact. Greatness only comes from making bold decisions.
- Own It: Commit to targets. Take the initiative, follow through and own the outcome. If processes are slowing you down, introduce better ones.
- Be Real: Seek feedback and give it generously. Be direct. Be candid. Most of all, be you.
Company HQ
Midtown South, New York, NY
Articles
Leadership
Adam Gross
(Interim CEO)Currently Board Member at Buildkite. Previously Chair of the Board of Directors at Democracy Works and the CEO of Salesforce.
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