Senior Manager of ATL & Brand Marketing, Builder
Maternity Cover
+ Bonus or commission + Stock options
No-code AI-powered software development
Job no longer available
No-code AI-powered software development
1001+ employees
Job no longer available
+ Bonus or commission + Stock options
1001+ employees
Company mission
To make app building so easy everyone can do it – regardless of their background, tech knowledge or budget.
Role
Who you are
- 8+ years of experience in marketing, ( preferably 3+ years in B2C)
- Bachelor's degree is a must
- A dynamic, analytical and creative professional with proven performance success in marketing (ATL led campaigns)
- Experience working on full-funnel campaigns from building awareness, to driving engagement and ultimately conversion
- A strong creative eye for detail and a love of clear messaging
- Strong stakeholder management skills
- The ability to think on your feet, and to digest information quickly to determine the appropriate way forward, breaking through any jargon to deliver clear messaging
What the job involves
- Take the lead in executing ATL brand campaigns globally. This position is a maternity cover contract which could be up to 12 months starting from February 2024
- Responsible for increasing brand awareness and engagement, tracking and analyzing the performance of advertising campaigns and ensuring that all activities are in line with our brand identity and guidelines
- Execute ATL marketing strategies to increase brand visibility and awareness while collaborating successfully with cross-functional teams including design, growth, content, product and revenue teams
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Drive Leads through impactful creative and a strong CTA
- Drive campaign development as well as manage tactical day-to-day campaign deliverables, using insights and customer intelligence
- Media Planning and Buying:
- Execute campaigns across traditional media channels such as TV, radio, print, and outdoor
- Negotiate and manage relationships with media vendors to ensure optimal placement and cost-effectiveness
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior, delivered against planned ROI and adjust campaigns accordingly for the future
- Collaborate cross functionally to ensure campaigns are delivered across all customer touchpoints
- Build strategic relationships and partner with internal stakeholders, key industry players, agencies and vendors
- Monitor and track competition with regard to marketing activities
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Dramatic shifts over the last few years have forced businesses to reimagine their engagement practices, obliging many to increase or add an online presence. With little expertise or budget, a market blossomed for low-budget and low-code software solutions for businesses of all scales, and Builder, founded in 2012, was quick to capitalize on this.
Its headless CMS platform enables users to drag-and-drop to build highly customized low-code software-like apps in as little as a day, then helps users scale and maintain their product. Tapping into this non-expert market with a uniquely easy interface no doubt helped Builder’s user base grow nearly 3x, adding customers like NBC and the BBC to its roster.
With low code development platforms expected to account for 65% of application development by 2030, and become in itself a nearly $200 billion market, a service providing unrivaled ease of use is likely to win big with customers in need of low-complexity software.
Insights
Company
Funding (last 2 of 4 rounds)
May 2023
$250m
SERIES D
Mar 2022
$100m
SERIES C
Total funding: $445m
Company benefits
- Hybrid working model
- Family friendly policies
- Private healthcare
- Stock options
- Variable pay schemes
- Generous paid annual leave
- Family Days - 2 additional days off
- Time off between Christmas and New Year
- Learning and development budget
- Regular team, office, and company-wide celebrations
Company values
- Heart: In everything you do, show compassion, belief and empathy
- Entrepreneurial: Spend money like it’s yours, take risks when your gut tells you
- Accountability: Be responsible for the decisions you make
- Respect: There needs to be respect in the good times and the bad
- Trust: At our heart: always act to build trust, never compromise it
- Transparency: Always be honest, no matter what the situation
Company HQ
Paddington, London, UK
Founders
Sachin Dev Duggal
(Co-Founder)After graduating from Imperial College London and MIT, they worked as an Advisor and Consultant at Deutsche Bank AG. Before co-founding Bulder.ai, they founded Nivio, which hosted virtual desktops and co-founded Shoto, which collates photographs for friends.
Saurabh Dhoot
(Co-Founder)Also graduating from Imperial College London, they co-founded FC Goa, a professional football franchise in India, and founded Videcon D2H Ltd, a direct broadcasting satellite service, before co-founding Builder.ai.
Diversity & Inclusion at Builder
Sara Alioglu (Senior Manager - Employee Experience)
- We are rolling out a growing list of DE&I initiatives, coaching and an L&D programme to ensure all Builders not only experience diversity, equity and inclusion for themselves, but understand it for one another and our customers
- Reviewing and updating all global policy and employee handbooks to ensure Builder is fair for all
- A global compensation benefits analysis and uplift programme is underway to drive pay parity and ensure all our global locations receive benefits that support, protect, and empower our people
- Building employee-driven focus groups and forums for protected and under-represented groups across the organisation
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