Web Campaign Manager, Klaviyo
$124-186k
1+ day a week in office (San Mateo, CA)
Intelligent marketing automation powered by customer data
Job no longer available
Intelligent marketing automation powered by customer data
1001+ employees
Job no longer available
$124-186k
1+ day a week in office (San Mateo, CA)
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- This role requires strong analytical skills, strategic thinking, and a passion for creating exceptional user experiences
- 8+ Years of Website Marketing or other relevant experience with a passion for creating best in class customer experiences and journeys
- Demonstrated track record of creating and executing website strategies that align with overarching marketing objectives, consistently driving measurable success against defined goals
- A data-driven marketer with comprehensive knowledge of the B2B funnel, expertise in web analytics (Google Analytics), proficiency in A/B and multivariate testing tools, and experience in content management systems (Wordpress is a plus)
- Excellent communication skills, someone who can communicate complex technical details to a non-technical audience
- Team player, able to collaborate with Strategic, technical, creative, and business experts at all levels of the organization (including across remote locations)
- Proven success influencing peers and leaders, across marketing, creative, and engineering
- A big thinker, someone who can brainstorm and develop out of the box ideas to drive success
- Ability to move fast and balance multiple projects simultaneously
- Background in B2B marketing strategies
What the job involves
- As the Website Campaign Manager, you are a data-obsessed, highly motivated and detail-oriented marketing expert who is passionate about creating best in class customer experience
- You will be responsible for developing and executing effective B2B website campaigns to drive traffic, increase conversion rates, and enhance user experience for different segments across our business
- You will collaborate and work with our integrated marketing team to develop website strategies and optimizations to support campaign and business goals
- Own the planning and development of data-driven integrated website campaigns that align with overall marketing strategies
- Effectively collaborate with key marketing stakeholders such as integrated marketing, product marketing, Design Research, UX, Creative, Lifecycle, SEO, Demand Generation, and others to build best in-class web experiences and journeys
- Investigate data to understand user journeys & identify opportunities for improvement
- Regularly report to cross-functional stakeholders on campaign performance, insights, and recommendations to optimize performance & own the follow-through of those recommendations
- Identify and develop A/B testing and/or personalization strategies within campaigns to optimize campaign performance
- Stay up-to-date with industry trends and best practices to ensure website campaigns are innovative and effective
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Founders
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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