CRM Creative & Copywriting Lead, Warner Bros Discovery

• Extensive experience in creative design and copywriting
• Experience in CRM copywriting
• Strong communication and interpersonal skills
• Highly organised and deadline focused
• Results-driven with an excellent attention to detail
• Ability to be a self-starter and solve problems with limited guidance
• Understanding and appreciation for fan culture in all its forms

• In this consumer-facing role, the candidate will be responsible for the curation, design, copywriting, and creative execution of Wizarding World Digital’s (“WWD”) Harry Potter Fan Club CRM strategy
• With over 8 million active email addresses, WWD’s CRM channel is an essential driver of value to the Harry Potter franchise, providing a primary vehicle to communicate directly with our fans globally by serving them the latest news, offers and fan-first celebratory content
• As the CRM Creative and Copywriting Lead, the candidate will provide creative leadership to drive a consistent look and feel in consumer-facing communications
• In partnership with the Head of CRM, the candidate will drive the WWD audience strategy and act as a cross-company point of contact for campaign partners seeking access to the HP CRM asset
• The candidate will also have a critical voice in developing the consumer proposition of opting-in for email communication, and ensuring that the Harry Potter Fan Club delivers a valuable and engaging experience for fans globally
• Curation, copywriting and creative development of weekly HPFC newsletter, periodic Solus standalone emails, and triggered emails
• Close coordination with franchise marketing partners and stakeholders to ensure timely approvals and delivery of assets required for production
• Partnering with content, marketing and product team members across WWD to ensure close collaboration on key cross-franchise campaigns and always-on activity
• Development of look and feel for ongoing WWD brand campaigns (including for all consumer-facing WWD channels beyond CRM)
• Deep collaboration with Head of CRM on WWD’s overall CRM strategy, objectives, deliverables, and campaign calendar (in-line with global franchise priorities)
• Continually review, learn from, and act upon data insights to improve WWD’s campaign performance, digital KPIs and Harry Potter Fan Club user experience
• Active monitoring of competitor email activity, trends and innovations to identify new opportunities and best practices

Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.