Vice President of Marketing, Story Protocol
$200-270k
IP infrastructure for the internet era
Open for applications
IP infrastructure for the internet era
1-20 employees
Open for applications
$200-270k
1-20 employees
Company mission
To grow the creativity of the internet era.
Role
Who you are
- The ideal candidate will have a proven track record in developing and executing effective marketing strategies, managing brand identity, leveraging social media and content marketing, and building a network of influential key opinion leaders (KOLs)
- Proven track record of assisting web3 projects in launching successful products from inception to market
- At least 7 years of experience in general marketing and content strategy
- Ability to drive marketing operations holistically, coordinating and mobilizing resources to achieve a comprehensive operational vision
- Deep understanding of the crypto user audience, with the ability to build and manage a strong network of KOLs
- Strong writing skills and experience with both short and long-form content
- Ability to strategize and execute as an individual contributor while managing and growing a team over time
- A creative mind that can work with designers and understand the creative pipeline and process management system
- Experience in event design and management
- Technical and organizational excellence, with a focus on influencer marketing and new growth channels
- Ability to get hands dirty in a small, nimble marketing organization
What the job involves
- The Head of Marketing will report directly to the Co-Founders and work closely with the head of departments across product, engineering, design, and ecosystem
- Craft a comprehensive marketing strategy that aligns with the company's goals and objectives, with an eye for pragmatic execution and speed of iteration
- Maintain and enhance our brand's identity and voice across all platforms, ensuring consistent messaging and visual branding in all external communications
- Oversee our social media strategy and lead the content marketing efforts, including the creation and distribution of relevant, valuable, and consistent content to attract and retain a clearly defined audience
- Identify and build relationships with key opinion leaders and proactively manage them to ensure we maintain a strong presence across the industry
- Lead PR and events management efforts and identify strategic activation opportunities
Our take
Utilizing the advances in blockchain technology, Story Protocol is a tech company that creates a streamlined framework that can manage the intellectual property of gaming, prose, media, and audio. Owners of properties built upon the Story Protocol IP software have the ability to track their work’s origin which gives freedom to other individuals to remix and build upon existing works with the blessing of the creator. These reworkings are also provided with value by the IP framework.
Intellectual property has become a gold rush as of late, with companies such as Microsoft bidding huge prices for the likes of the Call of Duty games series. With new and valuable IPs being created daily and for next-gen platforms and media services, legacy IP tracking services can’t keep up with the rate of new creations. Story Protocol creates a permissionless protocol that creators can extend to other users, all stored within a global IP registry. The ultimate aim is to create a safe and secure creative ecosystem for IP.
With impressive seed funding from large investors such as Andreessen Horowitz, Story Protocol is off to a strong start, reflecting the hunger for new ways to manage IP across the entertainment industry. Investors clearly see Story Protocol as a major industry disruptor, especially with its lofty aims of dispelling gatekeepers and democratizing intellectual property.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Aug 2024
$80m
SERIES B
Sep 2023
$24.7m
SEED
Total funding: $134m
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Jason Levy
(Co-Founder)Currently Founder and CEO of World Between Worlds. Previously Director of Episode Originals at Pocket Gems, Product Manager Intern at Amazon and Senior Financial Analyst at Apple.
Jason Zhao
(Co-Founder)Previously worked in Product at DeepMind.
Seung Yoon Lee
(Co-Founder & CEO)Current Venture Partner at Hashed and Fellow at the Trilateral Commission. Previously Global Strategy Officer at Kakao Entertainment and CEO and Founder at Radish Fiction.
Salary benchmarks
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