Senior Communications Planner, Expedia Group
$155-217k
Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Office located in West Hollywood, CA
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
$155-217k
Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Office located in West Hollywood, CA
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- 6-10 years experience in communications planning, media strategy or similar role at a creatively led organization (agency or brand experience acceptable)
- Passionate about the ever-changing world of media and able to help solve business problems in a way that straddles the twin pillars of effectiveness and impact
- A champion of great creative work and an ally to your creative teams
- Helping keep everyone inspired & informed about the media & cultural landscape
- Forever curious about what is happening in the world our brands, and our audiences, live in
- Able to work in a fast paced, highly competitive, and constantly evolving category
- Results oriented with outstanding organizational, interpersonal and analytical skills
What the job involves
- Expedia Group’s Global Marketing team is leading some of the world’s most recognized travel brands
- Finding new ways to improve the experience for all travelers, everywhere
- We’re looking for experienced strategists who can help us build integrated communications platforms across all our brands touch points
- It is our team's job to ensure our brands, and our ideas, are as relevant and impactful as possible
- More specifically, it’s the Senior Planner’s job to ensure our communications are orchestrated in a smart way that ladders up to one holistic brand narrative while also inspiring big bold ways for our brands to breakthrough
- Combine creativity and effectiveness through strong understanding of audiences, touchpoints and media thinking across paid, owned, earned and shared channels
- Inspire provocative ways for our brands to show up in the world and to capture consumer attention
- Maintain a thorough understanding of our business in order to facilitate the most effective communications solutions i.e. key barriers, marketing challenges, objectives and strategies, competitive pressures, etc
- Craft consumer journeys that demonstrate a thorough knowledge of how our audience spends their time and where we can add value
- Work with cross functional teams to ensure we’re using all of our channels and communication tools to the best of our ability
- Use data and insights to inform your approach and influence campaign KPI’s
- Manage and help grow future communications planning talent within Expedia Group
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
Salary benchmarks
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