Paid Media Manager, Eight Sleep
+ Equity
Smart mattress for sleep fitness
Open for applications
Smart mattress for sleep fitness
101-200 employees
Open for applications
+ Equity
101-200 employees
Company mission
To fuel human potential through optimal sleep.
Role
Who you are
- 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
- Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
- Capable of working independently, proactively creating plans from the ground up
- Develop and continually expand or refine keywords/copies/assets based on performance
- Strong familiarity with marketing funnels + attribution analysis
- International awareness, with basic understanding of diverse cultures
- A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
What the job involves
- We are looking for a Paid Media Manager with experience in running campaigns on Facebook and Google
- The role sits within our Growth Marketing team and will focus on optimizing and scaling our digital advertising presence in all of our regions outside the United States, managing multiple accounts
- Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for international markets
- Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with our US digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
- Analyze and recommend new copy & creative using both qualitative and quantitative metrics
- Continuously propose optimizations and assure the quality control of campaigns
- Prepare accurate reports and with clearly synthesized insights and actionable next steps
- Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
- Develop and implement tests at a rapid pace
- Stays up to date on relevant industry trends, new ad products, and best practices
Our take
The last decade has seen a major uptick in the number of startups and companies dedicated to supporting consumers to build good health habits, typically around food and fitness. That enthusiasm is now quite rightly being extended to how we sleep.
Eight Sleep makes “smart” mattresses and mattress covers (for regular mattresses) that use machine learning and other artificial intelligence-based algorithms to improve your sleep both by changing temperature and monitoring other physical parameters to provide an overall picture of your health.
The company is focused on two levers for growth. First, building out more technology through additional products and acquisitions, exemplified by the introduction of Span Health’s fitness-tracking app. Secondly, international expansion in Europe, where it has got off to an impressive start in the UK.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2021
$86m
SERIES C
Nov 2019
$40m
SERIES C
Total funding: $162.1m
Company HQ
Chelsea, New York, NY
Articles
Leadership
Matteo Franceschetti
(Co-Founder & CEO)Co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011).
Massimo Andreasi Bassi
(Co-Founder & CTO)Previously a Senior Software Engineer at Upsight. Also founded Staq in 2012. Before that, worked as VP of R&D for DomainsBot.
Alexandra Zatarain
(Co-Founder & VP of Brand & Marketing)Prior to Eight Sleep, served as a Mentor, offering marketing experience, for various startups, academic institutions, and Wall Street organizations.
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