Manager/Senior Manager of Marketing Customer Story Development, Salesforce
$132.8-225.5k
3 days a week in office
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
$132.8-225.5k
3 days a week in office
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- At Salesforce, we put customers first and strive to spotlight their success. We believe in the power of storytelling to inspire and educate, and we're on the lookout for a passionate individual who can bring customer success stories to life
- This role is perfect for a creative and collaborative individual who excels in customer engagement and storytelling
- Leadership Experience: Experience in marketing, communications, or a related field, with a strong emphasis on technical product marketing, customer engagement, and SaaS sales
- Technical Storytelling Expertise: A curiosity about storytelling, particularly in capturing technical use cases into marketable narratives that engage, persuade, and are easy to understand. Exceptional ability to communicate complex technical details in a clear, compelling manner
- Independent and Adaptable: Ability to work independently in a fast-paced environment, keeping up with industry trends and technological advancements. Proficient in outbound outreach, skilled in handling objections, and adept at finding win-win scenarios through understanding and negotiation
Desirable
- Salesforce Knowledge: Experience with Salesforce products and the broader SaaS and B2B technology landscape
- Consulting/Agency Background: A background in working at a consulting firm or agency, equipping you to navigate our constantly evolving landscape and engage effectively with executive stakeholders
- Salesforce User Experience: Experience being an end-user of Salesforce technology, such as Sales Cloud, Slack, Tableau, etc
- Curiosity and Excellence: Constant curiosity to seek the most exciting aspects of stories and a high bar for excellence in all work
- Relationship Building: Experience in building and nurturing relationships, both with customers and internal stakeholders. Able to effectively navigate objections and find win-win scenarios
What the job involves
- As the Manager/Sr. Manager of Customer Story Development, you'll play a crucial role in capturing and showcasing our customers' most impactful use cases and successes with Salesforce
- Reporting to the Director/Sr. Director of Customer Story Development, you will be instrumental in transforming complex technical stories into compelling, influential narratives
- Customer Engagement: Conduct in-depth interviews with customers to extract detailed use cases, document challenges, and articulate impactful solutions and outcomes. Build and maintain trusting relationships with customers to ensure their stories are told effectively
- Story Development: Assist in the creation and approval of customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear and relatable manner. Collaborate closely with internal teams, including marketing, creative, product, and sales, to ensure a cohesive and strategic approach to storytelling
- Team Support: Support the Director/Sr. Director in managing and mentoring a team focused on story development. Help fuel Salesforce's customer story pipeline to inform, inspire, and influence. Guide the team in understanding the Salesforce business, product portfolio, and offerings
- Strategic Collaboration: Work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences. Develop strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment and capture relevant feedback
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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