Senior Director of Experience Design, Electronic Arts
Apex Legends
$220.5-311.1k
Above salary applies to California only. British Columbia: $193,600 - $271,700 CAD
Video game company
Be an early applicant
Video game company
1001+ employees
Be an early applicant
$220.5-311.1k
Above salary applies to California only. British Columbia: $193,600 - $271,700 CAD
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- 8+ years of experience in the games industry
- Leadership experience working in a Game UI Team
- Expert knowledge of Adobe products such as Photoshop, After Effects & Illustrator
- Excellent experience of game development methodologies (e.g. Agile/Iterative) and trouble shooting ability of UI Issues
- Ability to resolve complicated design challenges and limitations with a willingness to provide guidance for best practices of implementing UI Art
- Expert eye for interpreting reference, mock ups, sketches, and specialised concept art
- Have an expert grasp of the technical aspects within user interface creation in gaming
What the job involves
- We are seeking a Sr. Director of Experience Design to manage and lead the Apex Legends XD team. The position will report to the Game Director and have ownership of several key initiatives across the studio leveraging candidate’s expertise and experience to help create and foster incredible experiences for Apex Legends
- You will use your understanding and passion for designing player-first experiences to add to the creative execution and business success of the game
- You’ll be leading a team of UX designers, UI artists, and UI scripters, and manage the XD leadership team across all three disciplines
- You’ll collaborate with all other disciplines to ensure a cohesive game experience and partner closely with the tools and tech teams to own and improve the XD teams’ pipeline and toolset
- You will manage and develop the long term vision for Experience Design while execute that vision each season in a live service environment
- Lead your Experience Design team to create innovative and intuitive user experiences across a wide range of game features
- Collaborate with Directors, Leads, and other Senior leadership stakeholders to align on high-level creative goals and product vision
- Work closely with UX Researchers and Consumer Insights teams to identify player motivations, pain points, and develop strategies to improve the experience for players
- Collaborate with a multidisciplinary team of Producers, Game Designers, Artists, and Engineers to work within technical constraints and tight timelines to solve large-scale design challenges
- Lead the Experience Design team throughout the entire product life cycle, from pre-production planning and research, production, alpha, and post-launch content
- Work with production, design and product to ensure Apex Legends launches on time and to quality every season while maintaining team health and sustainability while driving innovation
- Lead your team to develop visual and interaction design concepts with static and motion mock-ups, interactive prototypes, wireframes, UI architecture flows, and a variety of other design artifacts
- Work closely with Producers, Development Directors, and other stakeholders on estimate and schedule work
- Define the Experience Design organizational structure and processes to set your team up for success
- Manage, evaluate, mentor, and otherwise empower Experience Design team members to do their best work
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist
Insights
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company values
- Creativity: Striving to bring imagination, orginal ideals, and excitement to everything we do
- Pioneering: Acting with the curiosity and courage that it takes to experiment, innovate, and lead
- Passion: We are at our best when we pursue what we love, and have fun doing it
- Determination: Bringing focus, drive, and conviction to our actions. Thriving on the journey, and being mortivated to achieve excellence
- Learning: Listening, having humility, being open to new ways of thinking, and looking with a lens of inclusion. Challenging ourselves to grow and change as a company
- Teamwork: Committed to each other, and to the accountability and integrity tit takes to be a successful diverse team
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
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Diversity, Equity & Inclusion at Electronic Arts
- Our intentional efforts to embed principles of diversity, equity and inclusion in our people practices have generated results across our teams.
- We have made progress in company-wide representation of women and underrepresented minorities.
- We have achieved a 46 percentage point increase in underrepresented talent in executive roles (VP+) over the last two fiscal years.
- We have hired underrepresented talent above our representation rates for the fourth consecutive year.
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