Content Marketing Lead, Faire
$153.5-211k
+ Equity
Online wholesale marketplace
Job no longer available
Online wholesale marketplace
1001+ employees
Job no longer available
$153.5-211k
+ Equity
1001+ employees
Company mission
To empower entrepreneurs around the world to chase their dreams.
Role
Who you are
- Experience: 8+ years of content marketing or editorial experience across various digital media, preferably targeting small businesses
- Customer Focus: Strong customer curiosity and empathy, with a deep understanding of what resonates with audiences and the ability to develop insights that generate headlines
- Distribution Mindset: Motivated to expand the reach and discovery of content, with a keen eye for identifying opportunities for further distribution
- Excellent storytelling, writing, and editing skills: demonstrating a proven ability to craft compelling content that resonates with target audiences
- Lead Nurturing: Familiarity with lead-nurturing practices to attract and build audiences with hyper-relevant content
- Relationship Building: Experience building trusted relationships with executives and stakeholders, fostering collaboration and alignment across various teams
- Measurement and Analytics: Deep understanding of how to measure content's impact and connect it to business outcomes, using data-driven insights to optimize content strategies
- Platform Expertise: Experience with principles and platforms for blog production, SEO, and content management, ensuring seamless content delivery across various channels
- Program/Process Management: Proven ability to manage complex projects and processes, ensuring timely delivery of high-quality content
- Data-Driven Rigor: Passion for results and a bias towards execution, using data-driven insights to inform content strategies and measure their impact
- Leadership and Management: Strong leader and manager, effectively designing, hiring, and managing partner/freelance relationships
- Global Mindset: Ability to think globally and create content specific to European markets, adapting content strategies to resonate with diverse audiences
What the job involves
- We seek an experienced content marketer to elevate our content program and drive measurable business outcomes
- This role demands a blend of editorial expertise, strategic vision, and data-driven rigor
- You will be responsible for overseeing high-quality global content, fostering strategic partnerships, and delivering exceptional content that reinforces Faire's brand credibility, builds trust, and cultivates customer loyalty
- This position will report into the Head of Brand Marketing, contributing directly to customer acquisition and strengthening relationships with existing customers
- Editorial Oversight: Lead and manage all Faire-produced content, ensuring consistency with our brand voice, tone, and quality standards
- Resource Management: Effectively manage editorial resources, including contract editors and writers
- Editorial Calendar: Maintain and manage Faire's editorial calendar, ensuring timely and impactful content delivery
- Customer Acquisition: Partner with SEO to identify new audiences and conversion opportunities, research and co-develop new customer curriculums, and create thought leadership content
- Data-Driven Trends Content: Become the in-house expert for identifying trends and patterns within Faire's proprietary data, concept and archetype data-led stories and projects, and oversee data analysis for quarterly customer-facing shopping trends reports
- Cross-Functional Collaboration: Collaborate with various teams to develop and execute editorial programs, including customer case studies, customer stories, and product education
Our take
Faire is a company that helps retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects two million retailers globally to tens of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
109% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"I joined Faire over a month ago and the onboarding has been very comprehensive including some additional material that has been extremely helpful..."
Funding (last 2 of 10 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare
- All of our offices have been designed with local in mind—from our architects to our coffee blends
- Paid vacation time, holidays, and company-wide “Faire Fundays.”
- Including a monthly credit toward your wellness-related programs
- Generous parental and family leave, as well as fertility support benefits
- Including free access to Modern Health therapists and resources
- Optional morning meditation, plus a free Headspace membership
- Faire will match up to US$250 of your charitable donations, every year
- For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning
- Whether you want to grow as a leader, hone your craft, or explore a new discipline, our career framework allows space for you to explore
Company values
- We serve our community
- We seek the truth
- We’re all owners
- We embrace the adventure
- We’re kind
Articles
Founders
Max Rhodes
(CEO)Was previously an Advisor at Blunt Umbrellas and Director of Consumer Product at Square.
Daniele Perito
(Advisor)Former Director of Security and Risk Engineering at Square, prior to co-founding Faire.
Marcelo Cortes
(CTO)Previously a Senior Software Engineer at Google. Before that, co-founded FreePoint Inc.
Jeff Kolovson
(COO)Was Operations Lead at Square. Before that was a Business Analust for McKinsey and Co.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at Faire
Clarence Sanon (Engagement and Inclusion Manager)
- We have internal structures and mechanisms that acknowledge and counteract organizational bias while ensuring equitable opportunity across the organization.
- Our teams are balanced across demographic backgrounds and identities, ensuring equity at all levels of the organization and ensuring a region-specific nuance
- Faire Femmes: Our mission is to build a space that is inclusive, safe, and empowering for those who identify as women to succeed
- HUE: Our mission is to create a safe space where folks of colour can feel comfortable being themselves and talk to folks who get it. We want HUE members to feel confident expressing themselves, their culture, and their heritage
- Flaire: Our mission is to empower all Faire employees to express their whole selves at work, and to make Faire an inclusive environment for all members of the LGBTQ+ community
- Fairents: Our mission is to cultivate Faire into a company where working parents can thrive in their professional ambitions, maximize their impact supporting Faire business goals, and be successful in their pursuit of rewarding & fulfilling journeys as parents
- We have employee resource groups (ERGs) and a cross-functional Diversity, Equity, Inclusion, and Belonging Council (DEIB) at Faire. The DEIB Council works in collaboration with other functions to ensure integration and consideration of DEIB in policies, programs, products, and processes
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