Lead Product Marketing Manager, Patreon
$187-253k
+ Equity
2 days a week in office
Funding platform for creatives
Job no longer available
Funding platform for creatives
501-1000 employees
Job no longer available
$187-253k
+ Equity
2 days a week in office
501-1000 employees
Company mission
Patreon's mission is to power creators to do what they love, and get paid by the people who love what they do.
Role
Who you are
- 8+ years in product marketing at a tech company. You’ve brought scaled, consumer-grade products to market and now you’re looking for your next creative challenge. Bonus points if you’ve worked on creator products
- Excellent communication capabilities and the ability to work across both highly technical and creative teams
- Demonstrated success in managing large cross-functional teams
- Proven experience influencing product development and product strategy using both quantitative and qualitative insights
- Deep product intuition and demonstrated ability to discover meaningful insights and uncover latent user needs
- A deep passion for helping creators, and a desire to get sh*t done
What the job involves
- We’re continuing to invest heavily in building the best creator tools with the best team in the creator economy, and are looking for a Product Marketing Manager to support our mission
- We are looking for a creative and results-oriented Product Marketing Manager to shape the product and GTM strategy for our core consumer product areas on our Community team
- You’ll partner with Product Management, Product Design, Engineering, UXR, Market Research and other cross functional teams to understand the needs of creators and fans and shape the product roadmap for the higher priority surfaces within the app experience
- You’ll also work with Brand, Data Science, Creative, Communications, Growth, and Channel leads to craft our product narrative and develop and execute breakthrough go-to-market strategies
- We expect this person to play a key role developing 0-1 products and bringing multiple high priority products to market
- Partner with Product Management, Design, Engineering, UXR, and Data Science to shape the product strategy and feature roadmap
- Conduct quantitative and qualitative research to gather creator and patron insights regarding Creator needs and use cases
- Lead the go-to-market strategy and vision for key consumer product areas
- Own the end-to-end product journey for creators. You’ll work closely with cross-functional teams across the entire lifecycle, from ideation to launch to adoption
- Drive and scale adoption of products for new and existing creators and patrons
Our take
Creatives face two major struggles in the online space: getting eyes (or ears) on their work, and getting paid for it. Patreon was founded to solve both problems with a platform that would provide a space for creators to host and promote their work, and offer supporters a way to show their support through a regular paid subscription.
Patreon has been a leader in the content subscription space since its founding, but recently has come under pressure from newer rivals such as Substack and Ko-fi. It has maintained its position by shifting its focus from being primarily a marketplace for supporters to find creatives that interest them to being a toolbox for content creators to promote their work. While the site's creatives value this approach it remains to be seen whether Patreon will be able to return to the growth it was enjoying in previous years.
Despite the inroads made by competitors and a troubling global economic outlook making finances tougher for content creators and their supporters, Patreon is still a leader in its space, with over its over 250,000 active creators having made $3.5 billion through the platform. It is going through a period of downsizing to focus on its core business, and is continuing to hire talent to improve its product and expand its marketing efforts.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
49% female employees
40% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2021
$155m
SERIES F
Sep 2020
$90m
SERIES E
Total funding: $352.1m
Company benefits
- Gym membership
- Commuter stipend
- Training budget
- Work from home opportunities
- Health insurance
- Stock options
- 401k
Company values
- Build with care
- Think big, but start small
- Guide & empower
- Respect the value of creators’ work
- Honor the relationship between creators and patrons
Company HQ
SoMa, San Francisco, CA
Articles
Founders
Jack Conte
(CEO)Graduated from Stanford with a degree in Music. Created musical content on Youtube as Pomplamoose before founding Patreon.
Sam Yam
(CTO)Worked in analytics and engineering roles at Yahoo, Ning and Loopt. Previously founded mobile advertising company AdWhirl, which was acquired by Google.
Salary benchmarks
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