Senior Content Marketing Specialist, Weee!
Japanese Market
$70-85k
+ Equity
More information about location
5+ days a week in office (Fremont, CA)
Online grocery delivery platform
Open for applications
Online grocery delivery platform
501-1000 employees
Open for applications
$70-85k
+ Equity
More information about location
5+ days a week in office (Fremont, CA)
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- 3+ years of landing page design, email and push marketing experience
- 3+ years of Graphics design, video content creation experience, with a focus on digital media
- A Bachelors’ Degree or relevant experience applicable to digital media marketing, advertising, and communications industry
- Strong understanding of social media platforms and best practices
- Proficiency with standard digital design tools like Figma, Canva, Adobe and Excel or Google Sheets
- Strong verbal and written communication skills. Native/Bilingual proficiency in English, proficient in Japanese a plus
- Be in touch with native Japanese Community
- Background in eCommerce, food-delivery a plus
- Have a passion for making delicious, fresh groceries accessible to everyone!
What the job involves
- We're seeking a talented and passionate Sr. Content Marketing Specialist for Weee!'s
- Japanese Marketing Team to create and deliver effective marketing campaigns that focus on the Japanese Community
- This role will collaborate with Merchandising, Performance Marketing, Product teams to produce best-in-class marketing content targeting the Japanese
- Community to drive user revenue while closely working with the Marketing Manager on strategies to deliver effective ad content for digital and print
- This is a great opportunity to work with entrepreneurial professionals in a dynamic environment
- Produce effective content for storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish. Content includes designing in-app and website landing pages, email campaigns, daily and seasonal app push campaigns
- Manage and optimize storefront content strategy per Japanese storefront marketing calendar to drive Japanese user engagement
- Manage and execute lifecycle campaigns end-to-end from defining target audience, design ad content, reporting, and optimization, while working with internal stakeholders to ensure revenue objectives are met
- Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Japanese users to align content strategies with overall marketing goals
- Support the Japanese Marketing Team in moderating and engaging online communities to boost Weee!'s Japanese user engagement, build trust and brand loyalty, encourage word-of-mouth marketing, and drive sales
- Create, curate, and manage engaging content across various social media platforms (Instagram, TikTok, Pinterest etc.)
- Write compelling copy and create visual content (graphics, videos, etc.) that resonates with our target audience
- Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner
- Work closely with the marketing team to ensure cohesive branding and messaging across all social media channels
- Support the development and implementation of influencer marketing strategies aligned with the overall marketing goals and brand vision
- Research, identify, and engage with relevant influencers across various social media platforms
- Conduct market research, A/B testing to identify content gaps and opportunities; track and analyze key metrics to measure the success of content marketing initiatives
- Analyze storefront performance and draft performance updates on a weekly basis (campaign performance, KPIs, growth metrics) to the team members and senior executives
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company values
- We're merchandise-driven
- Unparalleled customer experience is our lifeblood
- We celebrate culture and the power of community
- We're humble, scrappy, and intentional
Company HQ
Baylands, Fremont, CA
Articles
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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