Marketing Lead, Hyper
1+ day a week in office
Augmented reality platform
Job no longer available
Augmented reality platform
1-20 employees
Job no longer available
1+ day a week in office
1-20 employees
Company mission
Hyper's mission is to redefine the grocery store experience. Their Augmented Reality in-store platform powers personal, guided experiences for shoppers helping them find and discover products they love every time they shop.
Role
Who you are
- A self starter with proven experience in marketing strategy, content creation, and brand marketing
- Product marketing experience
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Detailed knowledge of effective SEO and experience driving organic traffic
- Proficiency in digital marketing tools and platforms, such as Google Analytics and Hootsuite
- Tried and tested copywriting skillss
- Competent with video and static image asset creation
- Ability to multitask and prioritise projects in a fast-paced environment
- Robust stakeholder management
- Creative thinking and problem-solving abilities
- A keen interest in the AR and location space
- Excellent written and verbal communication skills
Desirable
- Experience with running paid media campaigns
- Startup experience
- Knowledge of location technology
What the job involves
- Own and drive the marketing strategy across multiple channels including web, social, blog and email to deliver high quality, engaging content to drive lead generation
- Collaborate with cross-functional teams including operations and commercial to align strategies and set initiatives to achieve company objectives
- Develop comprehensive SEO strategies to improve website visibility and drive organic traffic
- Develop and nurture a consistent brand strategy and unique multi-channel campaigns to drive the Hyper brand forward to market leading status
- Define, analyse then action upon key metrics to measure the effectiveness of marketing campaigns and continually iterate
Application process
- 1. Apply via Otta
- 2. Video Application
- 3. Culture Fit Interview
- 4. Interview with Our Product Team
- 5. Final Stage with CEO and COO
Salary benchmarks
Otta's take
Theo Margolius
COO of Otta
The in-store retail experience has been the same for over 100 years. Generic promotions leading to information overload and wasted marketing spend. Confusing store layouts mean people can’t find products and sales are lost. Retailers have no information about shoppers behaviour in-store and can’t target accordingly. Staff spend their time giving directions to products leaving shelves unstocked. Hyper aims to change that by developing an augmented reality platform that helps users find their favorite products on the market.
Previously, technology has been the barrier to retailers being able to deliver a truly personalised experience - solutions have required expensive additional hardware or extensive store training and haven’t been scalable. Using cutting edge methods such as next-generation wifi-based indoor positioning (built on Apple’s Indoor Maps Ecosystem) in combination with their proprietary technology, Hyper is able to deliver a scalable, accurate and world-class experience right into the hand of customers.
Hyper allows customers to find their way to any product with turn by turn AR directions, allowing retailers to surface relevant products based on shoppers' intent, purchase history and in-store location. This also captures real, actionable data on customers' in-store shopping habits. Hyper believes that by giving shoppers the ability to find and discover products seamlessly, retailers can encourage a safe, contact-free, environment where staff can spend more of their valuable time on replenishing product. Moreover, no hardware must be installed or maintained because their technology uses existing in-store infrastructure leading to low costs and scalability.
Although the company's primary focus is geared towards shopping experiences, Hyper strongly believes its product will eventually find application in several other sectors such as airports and hospitals.
Insights
Most candidates hear
back within 2 weeks
Company
Funding (1 round)
Nov 2021
$3.4m
SEED
Total funding: $3.4m
Company benefits
- Unlimited Holiday Allowance
- Meaningful share options
- Company laptop and home office allowance
- We're a remote-first company - we work remotely four days a week and we spend one day per week together working at an office in London
- Equipment and workstations - We’ll buy you a company laptop and all the tools you need to work effectively. We also offer a £500 home office budget to make sure you can work in comfort
- Private healthcare with Vitality
Company values
- Be a pioneer
- Do the right thing
- Thoughtful opinions, held loosely
- Focus on what really matter
- Always go beyond expectations
- Feedback boldly, honestly & compassionately
Company HQ
Westminster, London, UK
Founders
Andrew Hart
(CEO)Previously Lead Mobile Developer at Vision Media for 2 years and AR Advisor at Circle AI for 1 year
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