Senior Account Director, Kargo
Enterprise
$200-300k
OTE
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
$200-300k
OTE
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- 7+ years of experience selling CTV, online, and programmatic advertising
- 2+ years of experience managing a team of sellers
- Strong baseline understanding of the full digital ecosystem, with a curiosity to always learn more
- Works with CMOs & Brand Managers
- Deep understanding of both Kargo’s business model as well as their clients
- Coordinates global account discussions with counterparts
- Cuts long-term, multi-pronged deals preferred
- Builds new revenue models preferred
- Experience in a fast-paced environment preferred
- Experience in selling linear in an upfront capacity is preferred
What the job involves
- As an Enterprise Account Director, you are the primary link between Kargo and the marketplace
- In this senior sales role, you’ll leverage your relationships and experience to drive significant growth across select Enterprise Accounts
- You will provide valuable input in revenue forecasts and regularly provide market insight back to the company to inform direction and roadmap
- This is a player and coach role
- Acquire, build, and cultivate relationships with senior leadership at the agency and brands
- Own a strategic client development plan in partnership with key internal stakeholders (Sales Leadership, Agency Partnerships, Product teams, Enterprise Partnerships) that is built upon the adoption of Kargo products
- Work deeply to understand the customer's business, challenges, and goals. Increases revenue from positioning and presenting new and existing products, preparing appropriate ROIs, and closing the sale
- Evangelizes Kargo as a consultative partner providing clients with world-class customer service and developing strategic partnerships
- Exhibits a HUNTER mentality – an appetite for building and closing deals. This includes growing marketshare of current business and driving new business
- Maintains knowledge of company products and capabilities as well as the strengths/ weaknesses of competitive products
- Cycle market response back to the company, primarily the product organization, to help inform our roadmap and positioning
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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