Ads Marketing/Sales Development Manager, NewsBreak
$122-153k
3+ days a week in office
Local breaking news app
Open for applications
Local breaking news app
201-500 employees
Open for applications
$122-153k
3+ days a week in office
201-500 employees
Company mission
To connect and empower local users, local content creators, and local businesses at scale, with the goal of helping people everywhere live safer, more vibrant, more truly connected lives.
Role
Who you are
- The ideal candidate will think strategically, work collaboratively, and have the ability to balance the big picture with the small details
- We are looking to define NewsBreak for advertisers, and you will be at the center of this effort
- You are a communications rock star who can turn data into insights, simplify the complex, and drive real results for an advertising sales organization
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of relevant communication strategy/execution experience in a direct sales, B2B organization (bonus points for experience in media/ad sales)
- Experience in identifying and telling highly data-driven stories gleaned from first- and third-party data
- A proven track record of working collaboratively with sales
- Solid analytical and critical thinking skills with proven expertise in problem solving
- Outstanding oral and written communication skills; Exceptional organizational skills and attention to detail
- Ability to negotiate event/sponsorship activation
What the job involves
- We are seeking a Manager, Ads Marketing/Sales Development to own our B2B/advertiser marketing strategy, content, events and execution
- You’ll work in partnership with the Direct Sales Team to establish our key sales narratives, define priority customer segments, and external content and event strategies
- Your focus will be on telling the NewsBreak story in compelling, creative, and impactful ways to advertisers who focus across the sales funnel
- Develop and own the advertiser marketing strategy and execution across all channels to drive consideration and purchase intent
- Support all B2B marketing initiatives and strategies, sales and marketing collateral, digital marketing, social media marketing, sales insights, and customer development
- Develop and manage ad industry PR efforts and relationships
- Create and write compelling and persuasive sales tools and communication to help sales teams outreach and pitch
- Manage the brand across social media platforms by creating appropriate B2B focused handles, identities, and content
- Coordinate and manage the company’s engagement in industry events, conferences, and sponsorships
Our take
News aggregation apps often focus on big global stories, but local news can easily get buried. NewsBreak exists to change this situation, using an AI-powered aggregator to connect readers with content creators who report on matters a little closer to home.
NewsBreak stands out with its focus on local news, which is beneficial for users who are looking for more relevant content than can be served by national and global publishers, and with smaller scale press companies which have been suffering financially for decades.
This focus seems to have paid off: NewsBreak has over 50 million users across the US and its app has topped the US Apple App Store and Google Play repeatedly. If uptake continues as it has to date, the company stands to grow substantially while helping reinvigorate a struggling and vital industry.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2021
$115m
SERIES C
Sep 2019
$14.8m
SERIES B
Total funding: $139.8m
Company benefits
- Work from home opportunities
- Health, dental, and vision care for you and your family
- Top-tier 401(K) plan with company matching
- Paid time off and paid holidays
- Paid parental leave
- FSA and commuter benefit programs
- Team activity budget
Company values
- Results matter
- Growth mindset
- Strive for excellence
- Fight as one
- User obsession
- Strategic, long-term thinking
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Jeff Zheng
(CEO)Having undertaken a PhD at the University at Buffalo, Jeff spent over 7 years at Yahoo!, prior to founding Yidianzixun, where he worked as CEO. He left this role in April 2015 to found NewsBreak, serving as CEO since.
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