Social Media Manager, Crunchyroll

EMEA

Salary not provided
Photoshop
Senior level
London
Crunchyroll

Streaming service for anime and manga

Be an early applicant

Crunchyroll

Streaming service for anime and manga

1001+ employees

B2CEntertainmentSaaSVideo

Be an early applicant

Salary not provided
Photoshop
Senior level
London

1001+ employees

B2CEntertainmentSaaSVideo

Company mission

To create experiences for anime and manga fans, and to enable them to connect through the content they love.

Role

Who you are

  • We hope to attract someone who is self-motivated, capable, and eager to learn
  • Candidates must be fluent in English and German, and comfortable with both written and spoken business communications and strong attention to detail for grammar and spelling
  • We expect the person in this role to be passionate about anime, fandom communities, the anime industry, and have a good knowledge of the environment and players
  • We are looking for someone who is highly motivated, creative, and excited to engage a passionate fan base
  • Our audiences represent a passionate and eclectic group of individuals that deeply love anime
  • You should understand the Crunchyroll audience, particularly the wider German-speaking anime community, be passionate about social media content, and think about the world from a creative perspective supported by analytical reasoning
  • Knowledge of the anime industry, history of anime internet culture, or active participation in the anime fandom community is highly preferred
  • 5+ years of experience in social media or community marketing, either in-house or agency-side, with a preference towards work in the world of entertainment and/or media
  • Demonstrated understanding of major social media platforms, how to tailor content by platform and able to mentor others in best practices
  • Proven experience working on successful, creative, and innovative social media campaigns and with paid social media campaigns
  • Intermediate+ skills with visual design, including basic (or higher) experience with Adobe Photoshop
  • Experience utlising workflow or project management tools to facilitate social requests and cross functional collaboration
  • Experience understanding analytics and data to suggest strategies for growth and engagement
  • Experience managing multiple priorities and working across teams
  • Strong interpersonal skills and the ability to communicate clearly and concisely in a business environment
  • Experience with working remotely and in a distributed team environment
  • Strong sense of internet culture and trends in content and storytelling

Desirable

  • Working experience in the anime, animation, or gaming industry
  • Japanese language skills
  • Experience producing original video content for fandom audiences

What the job involves

  • We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more
  • We are seeking a full-time Social Media Manager, EMEA to join our International EMEA Marketing team
  • The Social Media Manager, EMEA will also work in collaboration with the Audience Development team, which is responsible for one of the entertainment industry's largest social media networks, with over 130 million followers worldwide across every major platform with continued growth far beyond industry standards
  • The Social Media Manager, EMEA will help to create authentic and compelling social content for our social media community in EMEA -- this includes content tailored to market goals, as well as translated content from English-based campaigns (images, video, etc.)
  • This role will be responsible for overseeing day-to-day community management and title promotions to promote off-platform audience growth and engagement
  • This is a cross-functional role where you will work with departments such as brand management, editorial programming, public relations, and more to deliver positive business outcomes, though not at the expense of maintaining a strong and meaningful relationship with the audience
  • Collaborate with global social media teams to create frequent, engaging original and translated content across social media channels utilizing common media formats including images (GIFs, image sets, etc.) and video (short clips, editorialized video) for Instagram, Facebook, Twitter, TikTok and YouTube
  • Execute upon, measure, and report back on social media strategy and goals set by the Senior Social Media Manager EMEA
  • Communicate and share knowledge with other global social media team members on how to best reach the set goals
  • Manage communications between content operations to ensure high-impact content launches with supporting engaging organic marketing tactics for the EMEA anime audience, especially the German market
  • Keep up to date with social media trends, as well as trends and insights from the anime community
  • Collaborate with the EMEA Crunchyroll Editorial team to drive news users from social media to CR News
  • Maintain Crunchyroll’s authentic tone and personality, while fostering relationships with fans through social media copy and customer support communications
  • Contribute to social media metrics reporting and analysis
  • Make our most important anime and manga famous! Create opportunities to make campaigns that will be remembered by the anime community for years to come
  • This position may occasionally be expected to tend to our social channels on nights and weekends
  • Optimize and evaluate campaigns, launches, and new tactics where needed
  • Manage paid social media campaigns, tracking on various objectives
  • Stay up-to-date with new platforms, content types, and practices to keep our brands on the cutting-edge of social media

Salary benchmarks

Our take

In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.

Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.

While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy

Steph headshot

Steph

Company Specialist

Insights

Some candidates hear
back within 2 weeks

42% female employees

9% employee growth in 12 months

Company

Funding (2 rounds)

Mar 2010

$0.8m

EARLY VC

Feb 2008

$4.1m

SERIES A

Total funding: $4.9m

Company benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually
  • Flexible time off policies allowing you to take the time you need to be your whole self
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

Company values

  • Courage: When we overcome fear, we enable our best selves
  • Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
  • Service: We serve our community with humility, enabling joy and belonging for others
  • Kaizen: We have a growth mindset committed to constant forward progress

Company HQ

Lucerne - Higuera, Culver City, CA

Leadership

Kun Gao

(Co-Founder)

Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.

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