Brand Marketing Intern, Force Factor

• Must be enrolled in a full-time undergraduate, Masters, or MBA program at an accredited institution. This opportunity is open to all students, from first-year students to seniors, MS, or MBA
• Demonstrated ability to balance academic and extracurricular commitments (i.e., work experience, clubs, volunteer activities, teams, etc.)
• Ability to analyze and interpret data to generate actionable insights. Experience with tools like Numerator and Nielsen is a plus
• A keen interest in understanding consumer behavior and how it impacts business planning and new product development
• Ability to think critically and creatively to develop innovative marketing strategies
• A performance-focused, results-oriented approach - you will need a strong work ethic and drive to achieve results
• Ownership mentality, self-motivation, ambition, and entrepreneurial spirit
• Excellent interpersonal, communication, project management, and time management skills
• Ability to thrive in a fast-paced, dynamic, and deadline driven environment
• Self-motivated with the ability to prioritize and execute multiple concurrent tasks
• Detail-oriented, driven, and organized high performer with an insatiable desire to win

• As a Brand Marketing Intern, you will engage in meaningful projects that involve gathering and analyzing data to uncover consumer insights that will support our brand marketing and innovation strategy.
• Your research skills and attention to detail will play a crucial role in helping us understand our consumers, refine our product offerings, and develop compelling marketing strategies. This position offers the opportunity to directly contribute to the success of our brand by leveraging data-driven insights
• Individuals selected for our Internship Program will actively contribute to our company’s growth while benefiting from hands-on experience, mentorship, and professional development. Our internship program is based in the Seaport District of Boston. Throughout the semester, interns will work on impactful projects that directly influence our brand’s progress
• Competitive and Trend Research: Conduct research on consumer trends, competitive products, and new segments to support brand growth and differentiation
• Consumer Insights Analysis: Utilize tools like Numerator to analyze demographic and psychographic data across various consumer segments, generating reports that highlight key insights for product pitches and brand positioning
• Survey Development: Design and execute quantitative market research surveys to better understand consumer behavior in the vitamins & supplements category
• Data-Driven Strategy: Collaborate with the cross-functional team to translate research findings into actionable strategies to support innovation, sales pitches, and overall strategy
• Brand Strategy and Promotions Coordination: Plan, coordinate, and assist with various brand strategies and Boston promotional events. This includes managing logistics for events like the sampling days, trade show participation, etc

Originally started as a digital marketing firm, Force Factor morphed into a fitness supplements company after the founder noticed that college athletes wanted high quality dietary supplements. Now, Force Factor products are purchased by thousands of people a day.