Senior Demand Generation Manager, Pendo
ABM
$120.7-150k
Digital adoption and product experience solutions
Be an early applicant
Digital adoption and product experience solutions
501-1000 employees
Be an early applicant
$120.7-150k
501-1000 employees
Company mission
To elevate the world's experiences with software.
Role
Who you are
- Pendo is looking for a highly motivated and collaborative individual to join the demand marketing team
- Minimum of three (3) years of experience in B2B demand generation
- Experience with building out integrated marketing campaigns
- Experience working in partnership with enterprise sales leaders
- Understanding of demand and pipeline generation best practices, new trends, and technology
- A passion for reporting. You live for the data and use it to guide your programs and spend
- Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC, Marketo, 6Sense)
Desirable
- Five (5) plus years of of B2B demand generation experience
- Experience working in a high-growth SaaS company
- Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams to influence strategy
- The desire to roll up your sleeves and do the dirty work to get the job done
What the job involves
- The Sr. Demand Marketing Manager is a critical member of the marketing team with ownership of the go-to-market strategy and execution of demand generation programs and campaigns to build/accelerate pipeline for the Enterprise sales team
- Serious collaboration is the key to success for this role
- You’ll be working cross functionally with lifecycle marketing, field marketing, product marketing, sales, and analytics to build and execute Account-Based Marketing (ABM) programs that drive leads and pipeline for the Enterprise sales team
- The demand marketing team develops campaigns that have sharp product positioning and consistently developing new ways to differentiate Pendo in the market
- Iterate and improve upon existing account-based marketing initiatives, and build new integrated ABM campaigns from scratch that support the Enterprise sales team’s key targets
- Lead marketing planning in partnership with sales leadership to align on segment priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity
- Responsible for the planning, execution, and optimization of cross-channeldemand generating marketing programs including webinars, digital marketing, account based marketing, event promotion, and follow-up campaigns to deliver quality leads to the enterprise sales team
- Own reporting and analysis on your marketing programs, ensuring programs perform against goals and are continually optimized
Our take
Developing a new software application is a complex process, often fraught with challenges such as bugs and user dissatisfaction, Without a standardized system for feedback, developers may struggle to identify and address issues effectively, relying solely on dissatisfied emails from customers.
Pendo offers a digital platform designed to analyze user experiences, gather bug reports, and engage with consumers to ensure customer retention. With a suite of tools including product journey analytics, surveys, and user feedback, Pendo empowers developers to enhance software usability and resolve issues efficiently.
Amidst a competitive software landscape, Pendo has demonstrated significant growth in 2022, boasting a 40% increase in customers paying over $100,000 annually and securing 17 new Fortune 500 clients. Despite navigating global economic uncertainty with a renewed focus on fiscal efficiency, Pendo remains steadfast in its goal of achieving an IPO in 2024.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2021
$110m
GROWTH EQUITY VC
Jul 2021
$150m
SERIES F
Total funding: $468.3m
Company benefits
- Happier workdays: Add a little fun to your work day with Pendo board game night, team karaoke, ping pong, weekly catered lunch, or a local brew on our rooftop deck
- Health and wellness benefits: Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, vision, and mental health benefits
- Paid parental leave: Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments
- Learning and development: In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp
- Flexible work hours and PTO: Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave
- Global offices: Work across the globe in the cities that we love: Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, and Sheffield
Company values
- Respect our lives outside of work: We bring our whole selves to work and celebrate what makes each other unique
- Be direct and transparent: As individuals we are timely, candid, and respectful in providing feedback—even when it’s hard to do so
- Maniacal focus on the customer: If there’s an opportunity to improve the customer experience, we do it
- Bias to act: We take initiative to get things done, collaborate, and go above and beyond the call of duty
- Show me the data: No matter what the decision, data should be the primary input for decision making
- Act like owners:We use good judgement in our actions and decisions, and implicitly have the trust from our colleagues to be able to do so
- Win together: We succeed together and challenge each other to grow. We collaborate and support one another as a team
Company HQ
Downtown, Raleigh, NC
Articles
Leadership
Todd Olson
(CEO)Todd studied at Carnegie Mellon before spending 7 years as an MBNA Developer and co-founding Cerebellum. After 5 years, they served as VP of Product Development at TogetherSoft and worked at Borland and 6th Sense Software. They left their role of 4 years at Rally Software Development to found Pendo.io in January 2014.
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