Director of Demand Generation, Hypori
More information about location
Cyber security platform
Job no longer available
Cyber security platform
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To provide secure access to data from any device, anywhere.
Role
Who you are
- Experience: Minimum of eight (8) years in B2B demand generation marketing roles, preferably in the SaaS industry and with exposure to government or healthcare sectors
- Strategic Thinker: Proven ability to develop and execute strategic marketing plans that drive measurable results
- Industry Knowledge: Familiarity with the unique challenges and opportunities within the DoD and healthcare industries
- Data-Driven Approach: Strong analytical skills, comfortable using a variety of marketing tools to access and pull data to make informed decisions and optimize marketing performance
- Tech Savvy: Knowledgeable of digital marketing trends and emerging technologies, with proficiency in marketing automation tools, CRM systems, and analytics platforms. Hypori uses Salesforce, Pardot, Salesloft, Visual Visitor, Wistia, ZoomInfo, Google Analytics, Sprout Social, digital ad platforms, and social media
- Collaborative: A player/leader willing to strategize and execute to deliver, troubleshoot, and succeed as a team
- Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas
What the job involves
- Hypori is looking for a dynamic, high-performing, high-energy marketing leader to develop, plan, and execute demand generation and digital marketing activities and grow demand for Hypori Halo across federal, defense, and healthcare markets and channels
- The ideal candidate is passionate about growing Hypori through engaging demand generation campaigns and ads and is driven by leveraging data, tools, and analytics to improve results and inform decisions
- We need an experienced SaaS B2B marketer with the ability to successfully manage and implement campaigns across digital platforms, including email marketing, nurture programs, webinars, content syndication, sponsored content, banner ads, SEO, and search engine and social media advertising
- Must have excellent interpersonal skills to collaborate with other employees in the marketing department and work with different stakeholders to ensure all marketing initiatives are aligned
- Strategic Planning: Develop and execute demand generation strategies aligned with Hypori's business objectives, ensuring a strong focus on the unique needs of the DoD and healthcare industries
- Campaign Management: Lead end-to-end campaign planning, execution, optimization, and implementation across various channels with a data-driven approach to maximize lead generation and conversion rates
- Content Strategy: Collaborate with the other members of the marketing team to create compelling, industry-specific content that resonates with our target audience and supports lead generation efforts
- Lead Nurturing: Implement effective lead nurturing programs to guide prospects through the sales funnel, utilizing marketing automation tools to deliver personalized and timely content
- SEO/SEM Optimization: Drive initiatives to enhance Hypori's search engine visibility, employing SEO best practices and managing paid search campaigns for maximum impact
- Analytics and Reporting: Establish key performance indicators (KPIs) and regularly analyze marketing campaign performance across all platforms, providing actionable insights to enhance future initiatives
- Cross-Functional Collaboration: Work closely with sales, product, and other teams to align marketing efforts with overall business objectives and ensure a cohesive customer journey
Otta's take
Xav Kearney
CTO of Otta
The BYOD (bring your own device) trend enables employees of organizations to use their own technology to access privileged and sensitive company information and applications. While essential for many organizations -especially with the increasingly remote working culture- this approach can pose security issues.
Hypori is a company that aims to help organizations address these issues, with a security and management solution that protects corporate apps and data on personal mobile devices. It ensures that data is only stored in a cloud-based virtual environment, and isn't transferred or stored on a physical endpoint device.
Hypori works with clients that include the US Department of Defense and corporate enterprises in finance, healthcare, education, and software. It is seen an industry leader in BYOD security, has raised significant investment, and is enjoying a period of growth. Funds will go towards solidifying this leadership whilst capitalizing on the rise of remote working and demand for Zero Trust Architecture technologies.
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2023
$12.5m
SERIES B
Jan 2023
$10.5m
SERIES B
Total funding: $56.9m
Company benefits
- Performance Bonuses
- 401k Savings Plan and Company Match
- Traditional (pre-tax), Roth (after tax) and catch-up deferral options
- Numerous Investment Options
- Stock Option Program
- Culture of Ownership
- Health Insurance – 3 Plans to Choose From
- HSA Plan with Company Contribution
- Dental Insurance – Basic and Buy Up Plan
- Vision Insurance
- Critical Illness Insurance, Hospital Indemnity Plan & Accident Insurance
- Flexible Spending Account Plan
- Flexible Spending Account - Dependent Care Plan
- Short- and Long-Term Disability Insurance
- Life and AD&D Insurance
- Wellness Programs
- Employee Assistance Program
- Fitness and Wellness Discount Programs
- Legal Shield and ID Shield
- 10 Paid Holidays + 2 Floating Holidays
- Generous and flexible Paid Time Off (3 weeks)
- Paid Military Leave
- Paid Parental Leave
- Remote work program
- Careers across the US
- Employee Referral Bonuses range from $5,000 - $10,000
Company values
- Do the right thing
- Be impactful
- Innovate always
- Strive for excellence
- Succeed as a team
Company HQ
Hunter Mill District, Reston, VA
Founders
Jared Shepard
(CEO, not founder)After being a Lead Technical Planner in the US Army, they became a Lead Technical Planner at BLACKHAWK Management Corporation. They have co-founded Intelligent Waves and Warriors Ethos (where they continue to serve as Chair of BoD). Joined Hypori in 2020 as CEO.
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