Senior Manager of Community Marketing, Reddit
ModLab
$190.8-267.1k
Plus equity
Online platform for thoughts, experiences and discussions
Job no longer available
Online platform for thoughts, experiences and discussions
1001+ employees
Job no longer available
$190.8-267.1k
Plus equity
1001+ employees
Company mission
Reddit's mission is to bring community and belonging to everyone.
Role
Who you are
- We are seeking a strategic marketing and Community-first pro with at least 8-10 years of experience across Experiential/Events, Storytelling/Social, Program/Product Marketing, Brand/Creative/Production/Tooling and People Leadership
- You are an operational powerhouse, creative innovator and experienced people leader/team builder who will establish the ModLab function and build the playbook for scaling delightful moderator experiences and campaigns
What the job involves
- As the Senior Manager of Marketing - Modlab you and the team will be responsible for all moderator focused activations, campaigns and corresponding touchpoints
- These activations include in-person events, virtual summits, on-platform experiences, mod-focused product rollouts and campaigns, key cultural moments, the mod merch shop and moderator and community storytelling
- Be focused on proactive initiatives and opportunities and will be a significant contributor to the community playbook at Reddit
- Contribute to Reddit’s continued growth both in the US and internationally
- Own a global portfolio of moderator experiences and campaigns that set the bar high and have impact across the ecosystem
- Craft and drive the narrative and work through experiences that help illuminate the magic of moderators that inspire the next generation of community creators and leaders on Reddit
- Bring proven experience developing and executing insights-driven marketing efforts that build affinity and engagement
- See beyond the expected
- Have a robust understanding and passion for Reddit
- This is a builder role, you will 100% be getting into the weeds to build a function from the ground up while leading a team
- Expect to lean on your experience while learning new things every day. We are looking for bigger, bolder and more inventive experiences to evolve the current portfolio. We live and breathe the mission and expect ModLab to be a key function that delivers delight at scale to moderators
- We are looking for bigger, bolder and more inventive experiences to evolve the current portfolio. We live and breathe the mission and expect ModLab to be a key function that delivers delight at scale to moderators
- Own the story around moderators/moderation and how that comes through Experiences
- Be a deft producer; keen eye for how we build and architect the portfolio
- Go beyond the expected; expand our global portfolio of moderator experiences that deliver delight and impact
- Bring specialized market and audience knowledge to create exceptional experiences
- Iterate, innovate, and scale the community playbook – you will be an author/builder/doer not a reader/consumer/follower
- Recognize new opportunities, execute on bold ideas, distill and incorporate best practices for broader scale and implementation
- Communicate quantitative and qualitative impact to optimize the community playbook
- Be obsessive about achieving outcomes that create more opportunities for moderators to belong and find value in their individual experiences
- Be the internal champion for moderator experiences at Reddit
- Work cross-functionally with Community and International Growth Teams
- Owns: Events, Merch, Creative Production, Program Marketing
- High comfort level navigating ambiguity, resolving complex issues independently and understanding when to escalate to leadership
- Strong communicator, async collaborator and written/verbal presenter - effectively lead a cross functional briefing meeting, present to senior stakeholders, bring teams together
Our take
Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.
The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.
Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Paid volunteer time off
- 4+ months paid parental leave
- Personal and professional development stipend
- Work from home opportunities
- Health insurance
Company values
- Make something people love
- Evolve
- Work hard
- Default open
Company HQ
SoMa, San Francisco, CA
Articles
Founders
Steve Huffman
(CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO. They returned to Reddit in 2015, and have been the CEO since.
Share this job
View 82 more jobs at Reddit