Senior Campaign Insights Manager, eBay

• 6-8 years of related work experience in a Consumer Insights role, with a focus on campaign development and effectiveness
• Strong background in 1) campaign development research, 2) ad pre-testing, 3) campaign in-market measurement and 4) media measurement research
• Excellent communicator, and experience presenting to Senior level business partners
• Proven ability to distill actionable insights from complex data and explain findings to business leaders in a digestible and compelling manner
• Positive can-do, flexible attitude, understanding that the role is fast paced with quick turnaround, ready to jump in and roll up sleeves; resilient and adaptable in the face of changing plans or timelines
• Empathetic – ability to build strong intuition based on deep consumer understanding
• Experience in “connecting the dots” from disparate data sources to bring together clear, insightful syntheses
• Curious to uncover the ‘why’ to discover non-obvious insights for growth
• Collaborative approach, with the ability to form strong cross-functional relationships at all levels, gain alignment from stakeholders and manage healthy conflict
• Excellent analytical, decision-making, negotiation, and problem-solving skills
• Expertise in working efficiently and effectively in a highly matrixed Global organization
• Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree highly desirable

• It is an exciting time to be part of the Global Consumer Insights team! We continue to expand as consumer-centricity is core to eBay’s strategy
• We are looking to hire a Senior Insights Manager to lead US Campaign insights across the exciting categories of Fashion, Parts & Auto and Collectibles! This role will report to the Global Campaign Insight Lead
• Lead and be the US campaign insight subject matter expert, as well as be the consumer-champion in all forums
• Identify relevant insights about the US consumer to inspire creative development. Collaborate with Brand team on creative briefs and overall US marketing strategy
• Lead research that guides creative development, campaign measurement and media optimization:
• Own research and insights for campaign development and media measurement
• Lead end-to-end research to answer eBay’s campaigns development and optimization objectives. This includes collaborating with internal and external partners and scoping, designing, and driving and delivering results to inform campaign decisions
• Establish best practices, evolve protocols and define benchmarks for eBay campaigns
• Craft strategic syntheses and provide thought leadership to identify learning themes and opportunities to continue building world-class marketing for eBay
• Monitor the performance of online and offline advertising campaigns and reporting the results to relevant business partners
• Create compelling, insightful storylines that illuminate opportunities and threats to creative and media planning
• Present campaign learning, data, recommendations in Senior Leadership forums, always showing up as the consumer in the room
• Build strong relationships with a diverse set of global cross-functional business partners and agency partners to understand their challenges and priorities, define insight roadmaps, and drive actions through evidence-based recommendations
• Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all

• Comprehensive and competitive health and wellness program designed to meet your unique needs.
• We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
• Stock Purchase Plans
• Retirement Savings and Pension Plans
• Stock Awards
• Life Insurance and Disability Benefits
• Credit Union Memberships
• Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
• Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world

Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.