Growth Marketing Strategist, Offchain Labs
Ecosystem
Ethereum layer 2 scaling solution
Open for applications
Ethereum layer 2 scaling solution
21-100 employees
Open for applications
21-100 employees
Company mission
Offchain Labs' mission is to make Blockchain better.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space
- Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities
- Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem
- Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders
- Creative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem
- The ideal candidate has extensive experience in the blockchain space (crypto or Web3) ideating, developing, and executing ecosystem growth campaigns
What the job involves
- We're currently seeking a Growth Marketing Strategist to join our team
- In this role, you'll identify narrative opportunities and key partnerships to enhance our brand presence and drive impactful initiatives
- If you're passionate about shaping the future of the ecosystem and driving sustainable growth, you’re the right fit
- Develop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers
- Identify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications
- Stay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics
- Content Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products
- Community & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections
- Cross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding
Otta's take
Xav Kearney
CTO of Otta
The Ethereum blockchain has seen a surge in activity over the past year or so - but, much to users' frustration, its transaction volume has failed to scale accordingly, leading to hefty gas fees and slow transaction times. Offchain Labs is one of a few players developing Layer 2 rollup solutions, and its Arbitrum rollup has gathered substantial momentum and support in a relatively short time.
Offchain Labs’ Arbitrum claims to offer all the benefits of a rollup - less costly, more efficient - without compromising on security. It is, at the time of writing, the only scaling solution for Ethereum that has working fraud proofs, and at the end of 2021 was dominating the layer 2 rollup market share.
This kind of high profile and superior efficacy is what determines a successful blockchain technology. With Offchain Labs’ leadership pedigree, it’s no surprise the company is leading rollup innovation efforts. This sector, however, moves a lightning speed - and the competing ZK rollups are by no means out of the picture just yet.
Insights
Some candidates hear
back within 2 weeks
82% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$120m
SERIES B
Apr 2021
$20m
SERIES A
Total funding: $143.7m
Company benefits
- Health, Dental and Vision Insurance
- 401(k) with company match
- Pre-tax commuter benefits
- Environment geared toward brainstorming and learning
- Generous paid time off - everyone needs to recharge!
Company HQ
Princeton, NJ
Articles
Founders
Steven Goldfeder
(CEO)A Princeton PhD graduate in Computer Science, who also worked as a postdoctoral researcher at Cornell Tech.
Ed Felten
(Chief Scientist)A retired Princeton professor of Comp Sci & Public Affairs, who formerly worked as Deputy United States CTO at the White House.
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