Vice President Of Corporate Marketing, Moveworks
$250-350k
+Bonus & Equity
More information about location
Office located in Mountain View, CA
Enterprise-built conversational AI platform
Job no longer available
Enterprise-built conversational AI platform
501-1000 employees
Job no longer available
$250-350k
+Bonus & Equity
More information about location
Office located in Mountain View, CA
501-1000 employees
Company mission
To make getting instant help at work effortless for employees.
Role
Who you are
- This role requires a combination of strategic thinking, creative vision, and leadership skills to drive brand growth and differentiation in the market
- Bachelor's degree in marketing, communications, business administration, or related field; Master's degree preferred
- Proven experience (10+ years) in brand management, marketing, or related roles, with a focus on brand strategy and creative development
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand initiatives
- Excellent communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders at all levels
- Demonstrated leadership experience, with the ability to inspire and motivate cross-functional teams to achieve common goals
- Creative vision and a passion for innovation, with a track record of developing and executing successful brand campaigns
- Proficiency in marketing analytics and tools for measuring brand performance and ROI
- You must have at least one prior experience working in a fast-paced, dynamic start-up environment, preferably within the Enterprise software industry
- Candidates with prior experience in the AI space or within companies operating in plug-in markets with robust developer ecosystems are highly desirable
What the job involves
- This role reports to the CEO
- As the Vice President of Corporate Marketing, you will play a pivotal role in shaping and executing the overall corporate marketing strategy which aligns with the overall business goals and objectives
- You will be responsible for fostering creativity across various departments to elevate brand awareness, optimize brand strategy, and integrate corporate marketing efforts to the business
- Brand Strategy Development:
- Develop and elevate the company's brand strategy in alignment with its business objectives and market positioning
- Conduct market research and analysis to identify customer insights, market trends, and competitive landscape to inform brand strategy
- Collaborate with senior leadership to establish brand goals, objectives, and key performance indicators (KPIs)
- Creative Direction:
- Provide creative direction and guidance to internal teams and external agencies in the development of brand assets, including visual identity, messaging, and content
- Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts that align with the brand strategy
- Ensure consistency and cohesiveness in brand expression across all touchpoints, including advertising, packaging, digital platforms, and events
- Corporate Events:
- Responsible for spearheading and providing a comprehensive overview of corporate and industry gatherings, user conferences, booth construction and managing participation in trade shows. Additionally, tasked with leading Sales Kickoff (SKO), Presidents Club, and other pivotal corporate events
- Brand Communication:
- Oversee the development and execution of integrated marketing campaigns that effectively communicate the brand's value proposition and drive brand awareness, engagement, and loyalty
- Collaborate with the marketing and communications teams to develop compelling storytelling narratives and content that resonate with target audiences
- Monitor and analyze the performance of brand campaigns and initiatives, leveraging data insights to optimize future strategies and tactics
- Cross-Functional Collaboration:
- Partner with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and integration of brand initiatives throughout the organization
- Act as a brand ambassador internally, fostering a culture of creativity, innovation, and brand advocacy among employees
- Leadership and Management:
- Build and lead a high-performing team of brand, creative, and corporate event professionals, providing mentorship, guidance, and development opportunities
- Oversee the allocation of budgets and planning of resources for brand and creative initiatives, as well as corporate events, ensuring optimal resource utilization and alignment with strategic goals
Our take
Moveworks provides IT service and helpdesk support through an AI-driven chatbot. Its system utilizes information about an employee, such as their role and seniority level, to deliver the correct information or carry out processes. Moveworks claims to solve 30% of IT support tickets within weeks of implementation.
In 2024, Moveworks opened a data center in Australia and its service has seen strong uptake from large enterprise-level companies, where IT teams deal with hundreds of requests at a time, helping to minimize backlog and gain back employee time. As more and more workers move from office to home or hybrid, IT support requests have boomed, opening up the opportunity for Moveworks to expand its client pool and provide solutions to help with this change.
Competitors such as Electric offer similar automated IT support services, but Moveworks has invested heavily into creating an AI system that is conversational and easy to use. Automated solutions with machine learning capabilities can also identify cost-saving opportunities. When unused software licenses are estimated to cost companies billions of dollars a year, there is money to be made by identifying and removing these avoidable costs through AI.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$200m
SERIES C
Nov 2019
$75m
SERIES B
Total funding: $305m
Company benefits
- Fully paid medical, dental, and vision coverage with no premiums
- Fully paid short-term disability, long-term disability, and life insurance
- Free daily meals
- Unlimited PTO
- Unlimited paid sick days
- 16 weeks of 100% paid parental leave
- Medical, family care, and military leave
- Competitive salary — we’re one of the best-paying companies in the Bay Area
- 401(k) with matching
- Equity and stock options
- Commuter and parking benefits
Company HQ
Mountain View, CA
Articles
Founders
Bhavin Shah
(CEO)After an MA at Stanford, Bhavin worked as a Director at LeapFrog Enterprises before co-founding Gazillion after 5 years in 2005. They left their CEO role at Refresh to co-found Moveworks in June 2016.
Vaibhav Nivargi
(CTO)Vaibhav started their career as a Stanford University Research Scientist before working for Aster Data as a Software Engineer. Having started ClearStory Data in 2011, they co-founded Moveworks in 2016.
Varun Singh
(President)Varun worked for half a decade as SVP of Product at Sefaira before spending 2 years as Lead Product Manager at Facebook. They left in 2016 to co-found Moveworks.
Jiang Chen
(CTO of AI)Jiang took a PhD at Yale in Computer Science before working as a Columbia Research Scientist and spending 7 years at Yahoo! and Google. After a year at Airbnb, they co-founded Moveworks.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 36 more jobs at Moveworks