Social Media & Content Manager, Live Nation
Office located in Brixton, London
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
Office located in Brixton, London
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Significant and demonstrable experience in a strategic social media role, focusing on music, brand, agency media or entertainment
- Extensive knowledge and understanding of all social media platforms including deep understanding of analytics
- Outstanding and innovative editorial expertise
- A track record in content creation, using editorial, photography and video to engage with online audiences
- Good awareness of PR, marketing and community management
- Skilled in developing fan-bases and moderation techniques
- Experienced in a fast-paced, creative environment
- Proficient in social reporting tools for extracting and reporting insight
- Competent in editing tools and optimising formats for social media platforms
- Brand management experience
- High level communication skills
- Strong project management and people skills
- Dynamic with outstanding attention to detail
- A team player and collaborative by nature
- Accountable and organised with a strong sense of time management
- Data driven and an analytical, results-driven professional
- Extremely organised and self-motivated
- Positive with a proactive, can-do attitude
- Understanding of the wider industry landscape, social media platforms and techniques
- Flexibility to work irregular hours (weekends/evenings/public holidays)
What the job involves
- Reports to: Head of Marketing
- A new and exciting role in the Marketing team, you will have experience devising social media strategy, across multiple platforms, channels and pages
- You will be responsible for developing and implementing our social media strategy to grow our reach and engagement against objectives set by the Head of Marketing
- You will collaborate with the wider team to deliver successful campaigns and projects for our nationwide venues, artists, shows, tours, promoters and partners
- Devise, implement and evaluate social media strategies and campaigns for shows, tours, events, venues and ad hoc projects
- Live management of Social and Content Executive
- Collaborate with the Head of Marketing and align with department leads (PR, digital marketing, design, marketing), regional marketing managers, promoters, partners, ticketing services and agencies to deliver a fully integrated content-driven plan, increase ticket sales and optimise commercial and promotional impact
- Plan, review and strategise daily/weekly/monthly content across multiple platforms
- Own and curate calendar management, content creation
- Communicate plans to internal marketing and PR leads
- Maximise engagement and growth with our communities
- Monitor reach of all our social media channels
- Implement effective processes to ensure smooth and timely delivery of assets to channels
- Ensure a consistently high-quality output
- Produce and distribute regular (daily/weekly/monthly) reporting and analysis of all social media data with benchmarking to shape our strategy
- Conduct social listening and monitoring to understand brand sentiment and to inform future campaigns
- Improve channel engagement and performance
- Present and review the social media strategy to the Head of Marketing, department leads and key stakeholders on a regular basis
- Deliver robust campaigns to grow social communities, increase purchase intent and ticket sales
- Input and adhere to the correct tone-of-voice and style guide when delivering on-brand content across all channels
- Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary
- Establish KPIs and metrics to measure the success of content and campaigns
- Identity and communicate key marketing trends and insights, cultural moments and new and emerging channels
- Actively contribute to the Group’s communications and marketing strategy
- Proactively monitor the competitor landscape
- Educate internal teams around best practice social media strategies, commercial tactics, new formats and content
- Work closely with the marketing team for all paid-for activity and audience targeting
- Support the Head of Marketing with the overall brand experience
- Work with external agencies and internal development teams as required
Application process
- APPLICATION DEADLINE: Monday 23rd September 2024
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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