Content Marketing Manager, Middesk
Business credit check and verification services
Be an early applicant
Business credit check and verification services
21-100 employees
Be an early applicant
21-100 employees
Company mission
To accelerate the economy by scaling trust between businesses.
Role
Who you are
- 5+ years of experience in content marketing, preferably within the B2B SaaS industry. Experience with business identity, verification, or compliance is a plus
- Proven track record of creating high-quality, engaging content across multiple formats. Strong writing, editing, and storytelling skills are essential
- Ability to develop and execute a content strategy that aligns with broader marketing and business goals
- Solid understanding of SEO best practices and experience with keyword research and on-page optimization
- Proficiency in using analytics tools (e.g., Google Analytics, HubSpot) to track content performance and derive actionable insights
- Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines
- Strong interpersonal skills with the ability to work effectively with cross-functional teams
- Experience leading a content team or working with external content creators and agencies
What the job involves
- This role, you will be responsible for crafting and executing a comprehensive thought leadership strategy that amplifies Middesk’s brand, drives customer engagement, and generates qualified leads
- You will work closely with cross-functional teams, including product, sales, and customer success, to create compelling content that resonates with our target audiences and aligns with our overall marketing goals
- This role will report to our Head of Growth Marketing
- Develop and implement a content marketing strategy that supports overall marketing objectives, including brand awareness, revenue influence , and customer retention
- Lead the creation of high-quality, engaging content across various formats, including blog posts, whitepapers, case studies, webinars, videos, and social media posts
- Build and manage an editorial calendar to ensure a consistent publishing schedule and timely delivery of content
- Collaborate with SEO agencies to optimize content for search engines, ensuring it ranks highly for relevant keywords and drives organic traffic
- Position Middesk as a thought leader in the business identity and verification space by creating content that addresses industry trends, challenges, and solutions
- Oversee the creation and production of video content, including scripting, storyboarding, and collaborating with videographers to create compelling visual narratives
- Work closely with the marketing, product, sales, and customer success teams to gather insights and create content that addresses customer pain points and showcases the value of Middesk’s solutions
- Set actionable and measurable revenue influence goals, using data-driven performance insights to refine and optimize the content strategy; set up reporting to track and measure the performance of your content and programs
- Develop and execute content distribution plans to maximize reach and engagement across various channels, including email, social media, and partnerships
- Identify and build relationships with industry influencers, media outlets, and partners to amplify Middesk’s content and reach new audiences
Our take
Middesk helps businesses screen, verify, and run risk and compliance checks on customers and other businesses. The founders developed the business after experiencing first-hand the often laborious process of manual identity verification, a process which has proven a pain point for many businesses historically.
This hands-on experience helped land Middesk seeding from heavyweight investors Sequoia and Accel. The company's focus is on businesses with stringent regulatory risk requirements, with a special focus on businesses involved in financial aspects like credit and payroll. Middesk’s focus on this sector opens them up to a growing, lucrative market as more businesses than ever are demanding services comparable to retail banking, credit unions and community banks.
Testament to the value of their offering is Middesk’s recent partnership with challenger bank tech platform Agora Services. The challenger bank sector is taking off fast too, and if Middesk can establish a strong reputation for servicing this burgeoning industry, they stand to win big.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$57m
SERIES B
Mar 2021
$16m
SERIES A
Total funding: $77.2m
Company benefits
- Healthcare: We take care of you premiums for medical, dental, and vision
- Unlimited PTO
- Ownership: We offer a stake in the company to every full-time employee through stock options
- 401(k)
- Parental leave: We offer three months of paid parental leave to any parent
- Hybrid work: We have offices in San Francisco and New York and also offer the ability to work remotely
- Catered lunches: We offer catered lunches on days that you're in the San Francisco or New York office
Company values
- Customer-first: Stay motivated by solving real customer problems. Make each interaction meaningful and embrace the path to help our customers succeed
- Be an owner: Identify and tackle problems, take pride in your work, and measure impact. When you find an opportunity to improve the status quo, take it on!
- Act with urgency and purpose: Move quickly and simplify. Solve the problems we have today in ways that allow us to move even faster in the future
- Drive results together: Choose teamwork. Share your opinion, ask questions, understand where others are coming from, and move forward as a unified front
- Embrace the journey: Dream big and be open to taking risks. Innovation happens through optimism, positivity, rigorous thinking, and hard work
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Kyle Mack
(Co-founder & CEO)A Y Combinator alum who has worked as a Director of Solutions at Chekr, and as a scout for Sequioa Capital.
Kurt Ruppel
(Co-founder)They studied Cognitive Science at Berkeley before working as a Software Engineer at companies such as Zendesk.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at Middesk